Stink produces films that focus on multitude of different travellers, from businesspeople to adventurers
VCCP Berlin has launched its first work for Easyjet since winning the account at the beginning of 2015. The campaign was created specifically for the German market with a longterm goal of further establishing the low-cost British airline in Germany.
Various easyJet travellers, such as families, adventurers, singles and businesspeople feature across pre-roll ads, cinema spots, 20-second TV spots, print and online.
“Germany is a very important market for us,” says Silvia Herrero, Easyjet marketing manager for Northern Europe. “We have been operating here for almost twelve years and have expanded our range steadily in the last year alone with 16 new routes added. There was no one better than our customers to speak for the brand. People who fly with us and know our service.”
"We were appealed to the task of transforming the Easyjet brand and initiating in Germany a long-term change of image by overcoming prejudices," adds Robin Karakash, Managing Director, VCCP Berlin. "Easyjet is itself a real challenger brand that revolutionised an entire industry many years ago and even today is continually developing consumer-oriented solutions. These stories we want to tell."