VCCP Appointed by cinch as Lead Integrated Agency

VCCP has been appointed by cinch, the UK’s fastest-growing online used car marketplace, as its UK integrated communications agency of record. The account was awarded following a three-way competitive pitch.

As cinch’s full service UK partner agency, VCCP will be responsible for campaign development and amplification, brand strategy, digital communications and customer experience delivered through VCCP CX. Work will commence immediately on the account.

Despite launching only ten months ago, cinch is generating annualised sales of over 50,000 vehicles with its promise to take the faff out of buying, changing and owning a car, completely online. Its c. 30 million unique visitors a year can buy a quality-checked used car, with part exchange and financing options and have it delivered straight to their home. cinch also offers their customers worry-free motoring with cinchCare, a lifetime warranty, routine servicing and roadside assistance subscription package.

Robert Bridge, chief customer officer at cinch said: “We’re excited to be working with VCCP as the winner of a hotly competitive pitch process. Roly and the team demonstrated an unequalled understanding of our business and ambitions. And it was clear to us they have the team in place to take us from strength to strength as we continue to grow at pace.”

Roly Darby, managing director at VCCP added: “We’re thrilled to be partnering with a brand as forward-facing and exciting as cinch to help shape the future of car retailing. We both share the same challenger attitude and ambition, which makes us the perfect fit, and we can’t wait to work together to evolve their go-to-market offering.”