Multi award-winning creative, Ray Del Savio, has joined VCCP New York as it’s executive creative director. He joins from Droga5 NY and will be in charge of overseeing all creative output from VCCP NY, as well as collaborating closely with VCCP’s global offices.
Bringing with him almost 20 years of experience in the industry, most recently spending nine years at Droga5, Ray has worked with some of the biggest brands in the US including Prudential, New Museum, Google, Chase and Hershey's, and has countless creative award wins to his name; most notably a rare and coveted Titanium Lion for Prudential’s ‘Challenge Lab’.
“Now more than ever I've found that the holding company and consultancy model is clunky and doesn’t allow for efficient and nimble ways of working, which is why I was really drawn to the VCCP 'Challenger' attitude. Their approach to running an agency and creating work is a breath of fresh air” commented Ray. “I’m excited to dig into the work we currently have and hungry to take on some new business. I couldn’t be happier joining this tight-knit group of smart, ambitious and kind people.”
He joins the management line up of managing director, Georgia Mahaffie and CSO, Jonny Shaw and collectively the trio will be responsible for sharing the VCCP challenger ethos with the US market and continue to deliver creative excellence throughout the agency’s existing client portfolio of notable brands including LetsGetChecked, T-Mobile, Violife and Sonos.
Jonny Shaw, VCCP New York CSO, said: “Having Ray join as we kick off 2021 is fantastic as it builds on the momentum we’ve been gaining over the past year. With Georgia Mahaffie stepping into the managing director role we had a brilliant end to 2020 with the Sonos win and then the launch of our PR business (Good Relations) on the back of the global Celebrity Cruises appointment. Ray's experience creating highly effective and award winning work across a wide range of brands will help elevate the work for our existing partnerships, as well as help to bring in new business and top tier talent.”
“We’re are scaling our creative offering at VCCP in New York and investing in the absolute best." added Julian Douglas, VCCP international CEO. "Ray brings enormous talent, deep US experience, and the ambition and hunger to unlock new opportunities with our clients. With our unique, integrated proposition across VCCP and our deep expertise across the customer journey, we are uniquely positioned to deliver a challenging creative solution for our clients at a time when it has never been more important.”