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VB+P Tells the Incredible Untold Story of Isabelle Simi in Cinematic Spot for SIMI Winery

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New integrated effort features a 4.5-minute anthology film created with director Nick Ball and cinematographer Seamus McGarvey

VB+P Tells the Incredible Untold Story of Isabelle Simi in Cinematic Spot for SIMI Winery

Independent agency Venables Bell + Partners has launched a new integrated brand campaign for SIMI Winery entitled, 'Goodness from Grit'.​

The campaign tells the incredible untold story of the winery’s fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through the Prohibition; opening the company’s first tasting room in Sonoma Valley in 1934 during a time when other wineries were struggling to survive after a decade of legalised temperance. She continued to develop the business and set its highly successful course for over 70 years. 'Goodness from Grit' celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI brand today. A timely message for those who share her same spirit, the new campaign cuts against an industry that has been defined by cliches of leisure and luxury.

SIMI and Venables Bell + Partners collaborated with acclaimed MJZ director Nick Ball and two-time Academy Award nominated cinematographer Seamus McGarvey to craft Isabelle’s story with the same attention to detail she poured into every bottle of her wine. The centerpiece of the campaign is a 4 ½  minute long film that features an original cinematic score written, recorded and produced in the Melbourne and Berlin music house Stare Crazy.

The campaign launched this week with an anthology video, and the full integrated campaign, which includes digital, social, influencer efforts and retail assets, will roll out in the weeks ahead. 

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SIMI Winery “Goodness from Grit”



AIR DATE: April 22, 2021

Agency: Venables Bell & Partners

Chairman: Paul Venables

Chief Creative Officer: Will McGinness

Creative Director: Gus Johnston

Associate Creative Director: Ryan Hoercher

Art Director: Megan VanDagens

Junior Art Director: Alyssa Lee

Junior Copywriter: Marisa Valente

Senior Art Director: Aisha Hakim

Senior Designer: Dani Saputo

Head of Integrated Production: Hilary Coate

Senior Producer: Sasha White

Producer: Jenna Van Deventer

Associate Producer: Livia Biedermann

Head of Brand Management: Michael Chase

Business Lead: Justin Pitcher

Brand Director: Sara Shields

Brand Supervisor: Paris Clark

Sr. Brand Manager: Purva Kogie

Project Managers: Jessica Youssefia, Cameron Vaile Business Affairs

Strategy Director: Michelle Spigner

Social + Content Strategist: John Principe

Comms Architect: Alex Oztemel

Production Company: MJZ

Director: Nick Ball

President / Executive Producer: David Zander Executive Producer

Director of Photography: Seamus McGarvey Production Designer

First Assistant Director: Max Morales

Chile Production Service: Labhouse

Finishing + VFX: Method Studios

VFX Supervisor: Jesse Bradstreet

Executive Producer: Scott Boyajan

CG Supervisor: Hiltesh Solanki

Producer: Laura Duncan

Lead Flame Artist: Matt Welch

Flame Artists: Cecile Tecson Broas, Cody Edwardson, Kelly Bumbarger 2nd Compositor

Matte Painting: Matt Conway, Ed Mustaros

Animation: Bradley Morris, Julie Jaros

Texture Artists: Kendrick Khoo, Sudipto Nath, Santosh Kumar k Modeling Artists

Production Coordinator: Aswathi S

Production Manager: Kartiki C Patil

Editorial: Stitch Editing

Editor: Leo King

Assistant Editor UK: Chris Wilson Assistant Editor LA

Music House: Stare Crazy

Final Mix Longform: Stare Crazy

Sound Design: RNDM ORDR

Final Mix Shortform: RNDM ORDR

Executive Producer: Rani Zarina Vaz

Sound Design: Bill Chesley (Henryboy)

Sound Design Executive Producer: Kate Gibson (Henryboy) Mixer Shortform

Telecine: Postworks

Colorist: Peter Doyle

Color Assistant: Eric Waldorf, Katy Gilmore, Brian Woos Finishing Producer

Account Executive: Barbara Jean Kearney

Genres: People

Categories: Short films, Short Films and Music Videos

Venables Bell + Partners, Mon, 26 Apr 2021 08:11:00 GMT