VaynerMedia APAC Accelerates Growth in Thailand with Monchaya Koolawong as New Country Manager

In her new role, Monchaya will take charge of further expanding VaynerMedia’s presence and business growth in Thailand. Her primary focus is to deliver strategic solutions that not only strengthen clients' brands but that also drive significant business impact while maximising investments.

“I couldn't be more thrilled to welcome Monchaya to VaynerMedia. Her exceptional blend of ambition, unwavering commitment to her teams, and sharp focus on driving meaningful business results have distinguished her in senior positions across brands, agencies, and consulting firms,” said Tim Lindley, managing director at VaynerMedia Asia Pacific.

“There was an instant synergy between her vision and our mission, and it fills me with optimism for the journey ahead. Under her leadership, I am confident we are on the cusp of a new era of growth and innovation in Thailand.“

A trusted authority in digital media, Monchaya has successfully guided top global and local brands such as L’Oreal, Unicharm, Samsung, Toyota, Lexus, and leading retail brands and banks in Thailand through a transformative era where creativity and technology seamlessly converge in marketing and communications.

“I believe in meaningful communication with a purpose, placing people at its core. Recognising that people today inhabit both digital and physical worlds, it’s increasingly important to understand individuals through their physical and digital footprints,” Monchaya said.

“Creativity fueled by fresh insights –– keeping a pulse on culture and ongoing conversations –– can create more powerful and emotionally resonant messages than visually striking ads alone. Having embraced the VaynerMedia methodology, I am confident that this model will be instrumental in forging deeper connections between brands and people in Thailand. I am excited to drive this forward.”

Before her role at VaynerMedia, Monchaya led Accenture Song Thailand as its managing director, dedicating six years to guiding clients through a transformative era where creativity and technology seamlessly converged in marketing and communications.

Other noteworthy positions in her career include digital director at Dentsu Thailand, where she guided a team in delivering comprehensive digital services, spearheading a digital media team at Maxus, a GroupM agency, and overseeing the marketing and content department for a prominent mobile content and services provider in Thailand.

Monchaya succeeds Auu Arunee and assumes her role immediately, reporting to Tim Lindley, VaynerMedia APAC’s managing director.