Vauxhall Motors has unveiled its campaign to launch the all-new Vauxhall Vivaro, with an ode to the great British van driver.
Vauxhall, which is the only manufacturer to make a van exclusively in Britain and for the British market, celebrates the drivers who put their hardest graft into keeping the country ticking in the heartwarming TV ad. Taking rousing speeches from some Great Britons including Churchill, Shakespeare and Kipling, the language has been repurposed into a passionate ode to the British van driver.
The fully integrated campaign was created by Velocity, the dedicated and specialist agency created for Vauxhall Motors by McCann Worldgroup. Stephen Norman, Vauxhall’s group managing director, said: “The all-new Vivaro has been developed to be the essential tool in helping British businesses get the job done thanks to its class-leading credentials.
“We didn’t want the launch campaign to just be about the van, however. Great Britvan is about celebrating the hard-working men and women who go out at all hours of the day, all over the map, to make modern Britain tick.”
The integrated campaign comprises TV, VOD, radio, out-of-home, press, digital and social activity and will run until 1st October.
Creative Agency: Velocity
Producer: Bebe Kiffin
Executive Creative Director: Nick Cooper
Creatives: Mark Prime, Lee Hanson