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Vauxhall's Latest Campaign Retells Famous Fairy Tales in Reverse

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Velocity and MRM Madrid highlight the benefits of the Astra's reverse parking camera
Vauxhall's Latest Campaign Retells Famous Fairy Tales in Reverse
'Backwards Stories,' the new campaign from Vauxhall, tells famous fairy tales in reverse across a series of three 50-second films to highlight the benefits of the Astra’s reverse parking camera. Jack and The Beanstalk, Cinderella and The Ugly Duckling are retold in a new and unique way; each film sees its eponymous character start with the traditional happy ending, then work their way back to humble beginnings – and beyond.



Velocity (the dedicated and specialist agency created for Vauxhall Motors by McCann Worldgroup) and MRM Madrid have collaborated with animators from around the world - Brazil, Spain and the UK - to create a new Vauxhall Astra campaign.

Patrick Fourniol, marketing director at Vauxhall Motors, said: “Vauxhall’s mission is to offer cars and vans that anyone can enjoy, using the latest technology to enhance that experience. These films perfectly support our brand mission: enjoyment that’s accessible to anyone, delivered with a classically British twist of pantomime-style fun.”



Whilst having a reverse camera in itself may not be a new concept, having one as standard in such an easily-accessible car is. The campaign was designed to highlight this in a way that reflected the unprecedented nature of this innovation. The three films, whilst all very different, are linked by the same simple idea: when you go backwards – as when you reverse a car – things don’t always work out for the best.

Each film was briefed to a different animation house, with Coffee & TV in London retelling ‘Jack and The Beanstalk’, Mach Studio in Madrid recreating ‘The Ugly Duckling’ and Vetor Zero / LOBO in Brazil taking a new spin on ‘Cinderella’.



The work ran as online pre-roll ads, as well as on Vauxhall’s social channels. TV is planned for late 2019. Check out the 'Making Of' film below.







Creative Credits:

Adrian Botan
McCann Worldwide
Creative President McCann Europe
 
Miguel Bemfica
MRM // McCann Madrid
Chief Creative Officer
 
Vince McSweeney
McCann Milton Keynes
Chief Creative Officer
 
Eduardo Battiston
MRM // McCann Madrid
Executive Creative Director
 
Nick Cooper
McCann Milton Keynes
Executive Creative Director
 
Chris Robertson
McCann Birmingham
Executive Creative Director
 
Alberto Espeja
MRM // McCann Madrid
Senior Copywriter
 
Joe Ivory
McCann Birmingham
Senior Copywriter
 
Jamie Buckingham
McCann Birmingham
Senior Art Director

Justin Sanders
Global Radio
Producer

Dave Bush
Global Radio
Editor

Ugly Duckling animations only:

Rafael Merino
Mach Studio
Head of Art

Victor Llorente
Mach Studio
Technical Director
 
Pablo Camarero
Mach Studio
Art Director
 
Álvaro Rebollo
Mach Studio
Vfx Director
 
Beatriz Orellana
Mach Studio
Modelling & Look Dev 
 
Jose Antonio Martín
Company: Mach Studio
Rigger
 
Christian Dan
Mach Studio
Animator
 
Cinderella animations only:

Grabriel Nobrega
Vetor Zero/ LOBO
Director
 
Lee Peffer
Vetor Zero/ LOBO
Animation Director
 
Felipe Jornada
Vetor Zero/ LOBO
Art Director             
 
Lucas Andrés Barreto
Vetor Zero/ LOBO
Director of Photography      
 
Frederyco Martins
Vetor Zero/ LOBO
Modeling
 
Bruno Saber
Vetor Zero/ LOBO
Modeling
      
Daniel Bahia
Vetor Zero/ LOBO
3D Animation
  
Jerome Saravá
Vetor Zero/ LOBO
Animation Supervisor
 
Leo Cardaval
Vetor Zero/ LOBO
Rigging Supervisor
 
Henrique Ribeiro
Vetor Zero/ LOBO
Rigging
  
Lee Peffer
Vetor Zero/ LOBO
Stop Motion Animator

Jack and the Beanstalk animations only:

Martin Allen
Coffee & TV
Creative Director

Jonny Grew
Coffee & TV
Creative Director

Josh George
Coffee & TV
Character Design & Development & CG & Animation

Catherine Elvidge
Coffee & TV
CG & Animation

Adam Lindsay
Coffee & TV
CG & Animation

Adrian Russel
Coffee & TV
CG & Animation

Amy Heyes
Coffee & TV
CG & Animation

Richard Costin
Coffee & TV
CG & Animation

Steve Waugh
Coffee & TV
Art Director

George Neve
Coffee & TV
Grade

Charlotte Hopkins
Velocity
Producer

Company Credits
 
MRM//McCann Madrid
Idea Creation

McCann Milton Keynes
Idea Creation

Coffee & TV – only Jack and the Beanstalk animation credits
Production
Animation, Illustration, CGI and 3D Services

Vetor Zero / LOBO – only Cinderella animation credits
Production
Animation, Illustration, CGI and 3D Services

Mach Studio – only Ugly Duckling animation credits
Production
Animation, Illustration, CGI and 3D services

Global Radio
Production
Music & Sound Production
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Genres: Animation, Visual VFX

Categories: Automotive, Cars

MRM, Wed, 22 May 2019 16:38:32 GMT