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Creative in association withGear Seven
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Vaseline Launches First Search Database for Skin of Colour
21/04/2022
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Marketing & PR
New York, USA
495
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Edelman's 'See My Skin' is a searchable database built exclusively for people of colour to see themselves and their skin tones reflected in their online health queries
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A powerful new initiative is launching from Vaseline and introduces a new equitable, searchable skincare platform. See My Skin is a searchable database built exclusively for people of colour to see themselves and their skin tones reflected in their online health queries.    

Less than 6% of image-based search results show conditions on skin of colour. Photos, particularly those depicting skin conditions are overwhelmingly on Caucasian skin, leaving people of colour with few answers and untreated conditions. With inadequate representation both in search results and medical education, our communities are frequently misdiagnosed and have higher mortality rates for skin cancer. Recognizing the power of search in this critical discovery phase, Vaseline partnered with HUED, VisualDx, and its agency partner Edelman to launch a platform that would not only help identify skin conditions for people of colour, but also connect them with dermatologists who understand their skin care needs.  

See My Skin will feature a hero campaign film - highlighting the stories of four real women, whose skincare has suffered at the hands of online search - original videography and photography from Paper Monday who specialise in Black portraiture, and an integrated paid search campaign.  

Credits
Work from Edelman US
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