I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Vantage Pictures Taps into Inner Romance for OnePlus Y-Series TV Spot

Creative 109 Add to collection

Director Alexis Odiowei opens a window into a couple's world

Vantage Pictures Taps into Inner Romance for OnePlus Y-Series TV Spot

In this new commercial spot for the OnePlus Y-Series smart TV, we follow the journey of a young couple as they experience their first months living together.

Director Alexis Odiowei wanted to break away from the conventional feature-based format & explore a more meaningful narrative that resonates with our emotional side. Alexis explains his inspiration for the core concept: “I saw the TV almost as a window into this couple’s world. We see the good, the bad & everything in between. At home, our TVs are often the focal point of the living room. So, I thought, why not switch things up and see these character’s lives from the TV’s perspective instead”.

Collaborating with OnePlus’ in-house marketing team, Vantage Pictures knew they had to develop something unique if they were going to capture the attention of consumers in a heavily saturated market dominated by big brands like LG, Samsung & Sony.

These little snapshots throughout the couple’s relationship felt like universal moments to which audiences of any cultural background could relate. However, focusing on such a ubiquitous story also came with its own challenges... The execution had to feel authentic & believable, as the subject matter is so familiar. The Vantage Pictures team carried out extensive casting in Cape Town, South Africa to find the perfect couple that would bring this story to life. The result was natural chemistry between the two lead characters that speaks for itself on screen.

OnePlus Y Series
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: OnePlus

Creative Director: Alexis Odiowei

Production Company: Vantage Pictures

Executive Producers: Duong Chuong, Candice Patterson-McKay

Production Services: Mantis Film Fix

Director: Alexis Odiowei

Producer: Thuy Ngan Nguyen

1st Assistant Director: Jonathan Peterson

Production Manager: Thembela Ndyalivane

Production Coordinator: Anlia Nefdt

Director of Photography: Jason Prins

1st AC: Mark Van Zyl

2nd AC: Miles Ritchie

DIT: Rob Cowling

Live-Stream Technician: Nick Warner

Gaffer: Brent Sauls

Key Grip: Eric Tientcheu

Best Boy Grip: Colin Kondwani Chirombo

Grip: Yaseen Richards

Best Boy Electric: Thulani Mashiyane

Electricians: Issa Zaidi, Charles Hakata

Rental House: Panavision Cape Town

Sound Engineer: Theuns van Dyk

Art Director: Clyde Rainsbury

Props Master: Annicia Kitching

Art Assistant: Christiaan Payne, Josh Downes

Wardrobe: Michelle Diers

Wardrobe Assistant: Dan Ford

Make-up Artists: Trish Thomas-Meyer, Roxanne Boehme

Talent: Jose de Farior, Kauren Norstrom, Alexander Meyer, Zahra Mooney, Tudor Grimbly, Melissa Pretorius, Dylan Owen, Annabel Jansen, Arianne Manley, Sam Shehab

Casting Director: Lexi Fismer

Production Assistant: Nosipho Xinela

Location Manager: Ann Woodman

Photographer: Melanie Clearly

Photo Assistants: Johmar Pretorius, Stan Kaplan, Miles Dicky

Animal Wrangler: Nicole Jennings, Dee Terblanche

Catering: Jane Mwiana

Medic: Graywon Human

Storyboard Artists: Nguyen Truong Giang, Tu Nguyen

Post Producer: Thuy Ngan Nguyen

Editor: Cyrel de los Reyes

Colorist: Cyrel de los Reyes

Sound Mix & Design: Aurae Studio

Music: Seth Tsui

VFX: Basugaa Studio

Genres: People

Categories: Consumer Electronics, TV

Vantage Pictures, Thu, 24 Feb 2022 06:56:02 GMT