Mon, 02 Jun 2014 10:33:51 GMT
Vans has just announced the launch of the new Vans.com, which was redesigned by Huge. With a mission to streamline Vans’ online presence and increase consumer engagement, Huge collaborated with the iconic SoCal footwear and apparel brand on vision, research, strategy, interactive design, visual design and prototyping.
The team developed an approach intertwining brand and product storytelling throughout the shopping experience, utilizing user-centered design to increase engagement, raise product awareness and encourage cross-channel sharing. The new website is a consolidated, responsive platform that works smoothly across multiple devices and provides an engaging, immersive experience for Vans loyalists and those just discovering the brand.
Categories: Shoes, Clothing and FashionHUGE London, Mon, 02 Jun 2014 10:33:51 GMT