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Vanish Shares a Shoutout to Brentford FC for Reusing its Football Kit

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Vanish celebrates and encourages us to re-wear more with latest OOH campaign from Havas London

Vanish Shares a Shoutout to Brentford FC for Reusing its Football Kit

Each year, Premier League football clubs change the design of their kits and fans queue up to buy the latest version. This year, Brentford FC is taking a stand and keeping the same kit for at least two years to save money for fans and to be more environmentally friendly.

Vanish is celebrating this and encouraging re-wear, care and reuse of clothing with tactical OOH created by Havas London – going live at sites around the stadium, on the eve of Brentford FC’s home game against Chelsea. ‘Bees are good for the environment’ is a play on words that gives a shout out to the football club for taking on this sustainable stand and cheering on fans for re-wearing. 

As part of the Vanish ‘Rewear’ campaign, this work brings environmentally friendly ideas to the public and gets into the thick of fan excitement and a sense of celebration.

James Johnstone, Havas London said “Inspiration on how to change our attitudes towards clothes, and ultimately our behaviour in wearing them, can come from anywhere. We were thrilled to see a team like Brentford FC leading from the front, and bringing this issue into the mainstream world of football. Vanish is all about supporting and celebrating anyone who champions the spirit of Rewear. Well played, Brentford!”

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Vanish

Category Manager, Vanish: Ruxandra Ionescu

Brand Manager, Vanish: Mariana Freire

Havas

Creative Director: Nick Rowland

Creatives: Sam Adio, Ken Abalos

Designer: Sarah Butler

Business Director: Carolyn Young

Senior Account Director: James Johnstone

Account Manager: Irina Patrichi

Agency Producer: Flavia Casa

MEDIA

Media planning/buying: Zenith Optimedia

Categories: Home, Cleaning Products

Havas UK, Wed, 22 Dec 2021 13:18:21 GMT