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Vanish Makes Clothes so White They Disappear in Striking Print Campaign

Creative 0 Add to collection

BETC/Havas Brazil shows what happens to a doctor, chef, and karateka when they use Vanish Crystal White

Vanish Makes Clothes so White They Disappear in Striking Print Campaign
In order to promote Vanish Crystal White, BETC/Havas Brazil has created a special campaign that undeniably proves the product's efficacy in making "white even whiter." To showcase the product, the agency used three figures who are readily recognised for the white of their outfits: a doctor, a chef, and a karateka.

The activation created for the indoor and print media ads – distributed at Vanish Crystal White points of sale – showed that, after having their clothes washed with the product, the characters become invisible over a white background.


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Client

Advertiser: Reckitt Benckiser

Brand: Vanish

Creative Agency

Creative Agency: BETC/Havas

Chief Creative Officer: Erh Ray

Executive Creative Director: Andrea Siqueira

Creative Director: Laura Azevedo, Alexandre Kazuo, Lucas Ribeiro

Copywriter: Maria Fiuza

Art Director: Lígia Fava

Brand and Business: Daniela Keller, Paula Basso, Juliana Ramos, Talita Lima

Production Director: Anna Luisa Ferraz

Production: Andrea Carmassi

Photographer: Genga Estúdio

Graphic Production: Gilmar Souza (Director), Carlos Valeriano, Marcos Nascimento, Marcio Brusaferro

Channels and Engagement: Carlinha Gagliardi, Felippe Sobrinho, Andressa Lechugo, Edmilson Diniz, Sarah Campos

Advertiser: Lucia Albuquerque

Genres: People

Categories: Home, Laundry

lbbonline.com, Fri, 21 Jun 2019 12:06:25 GMT