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Van Wyk captures Joy in China

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New Cadburys "Monks" commercial - A Glass and a Half Full Productions

Van Wyk captures Joy in China

Erik Van Wyk’s latest offering is a breathtaking piece of human whimsy for Cadbury’s Glass And A Half Productions filmed entirely on location in rural China. Visual authenticity and pitch perfect performances formed the basis for creating and capturing a surreal moment of pure joy.

Working with untrained talent did not come without its challenges, although integral to Erik’s vision for balancing respect with a heartfelt connection towards the reclusive and charming monks. Van Wyk, ‘What this endearing group does so beautifully and simply, is reflect humanity back to us. The part of humanity we like.’ As always, Executive Producer/Producer Melina McDonald made the impossible possible. http://www.bouffant.tv

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lbbonline.com, Sun, 15 May 2011 16:00:00 GMT