Van Gogh Inspired Cat Demonstrates SAP Business AI’s Impact

With 2023 wrapping up, Artificial Intelligence single-handedly captured the world’s attention this year. Seemingly overnight, AI was suddenly everywhere, and capable of doing everything (even painting your beloved cat in the style of Van Gogh). 

Still, many businesses are having a hard time finding the right AI tools that work for them - that’s where SAP Business AI comes in. 

As part of their larger 'Be Ready' platform, SAP and BBDO New York created a new light hearted spot to simplify the real-world applicability of SAP’s revolutionary AI technology.

Steering away from ‘sexy’ innovations and confusing tech lingo, the :30 spot follows an AI-animated cat going through various office scenarios. The concept contrasts the duality of AI’s role in businesses by showing its impact on digital renders, as well as supply chain management and decision-making processes.

“A lot of the buzz and the excitement around AI at the moment focuses on headline-making applications that aren’t really built with business in mind. So, we decided to take one of those applications and turn it into a roguishly charming, but ultimately unhelpful spokescat.” said executive creative director, Corey Rakowsky.