Valspar Paint Polls the Nation for Colourful Christmas Opinions

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FCB Inferno uses thought-provoking Valspar colour names to express peoples diverse Christmas opinions
Valspar Paint Polls the Nation for Colourful Christmas Opinions
FCB Inferno’s latest brand campaign for Valspar uses colours, and their thought-provoking Valspar colour names, to express how people feel about a range of divisive subjects. Today sees Christmas as the latest iteration. 

Centred around one of the most debated festive icons – the turkey – Valspar have used their colour names to write two insightful sides of the yuletide argument in a series of nationwide adverts. 

Whether Christmas fills you with ‘Pure Joy’ or you think it’s ‘All an Illusion the advert shows that, however you feel, with over 2.2 million colours, Valspar has a colour to match. The ad is supported on social media with a 7-day Christmas Colour Poll, encouraging the nation to choose the Valspar colour that expresses how they feel about everything from Brussels sprouts to Grandma. 

Frazer Gibney, CEO of FCB said: “Every year people debate the merits of the most wonderful time of the year – from their favourite roast to how they really feel about the family-in-law. These opinions are what give life colour, so it stands to reason that Valspar is at the heart, encouraging us all to express them.” 

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Creative

Creative agency: FCB Inferno

Head of Account Management: Katy Wright

Senior Account Manager: George Bell

Account Executive: Charlotte Fitzpatrick

Strategy Director: Marcus Richarson

EVP Communications EMEA: CC Clark

Creative Director: Becky McOwen-Banks

Senior Copywriter: Kris Wheater

Senior Art Director: Jono Owens

Creative Producer: Russ Mallows

Joint Head of Design: Sarni Strachan

Head of Studio: Richard Bagley

Senior Artworker: Steve Clark

Media

Media: Havas Media

Business Director: Patrick Blackman

Account Manager: Tash Reade

Account Executive: Elliot Murray

Client

Client: Sherwin-Williams

European Marketing Director of Consumer Brands: Jane Ryder

Brand and Digital Marketing Manager of Consumer Brands: Jonathan Greeno

Senior Brand Manager, Valspar: Laura Harrison

FCB Inferno, 3 months ago