The French lingerie brands unique promotion of the push up
This Valentine's day, French lingerie brand, Valège, launches a new campaign with an original way to dramatize the push up effect of its bras.
"Finally Together" is the concept of one print ad and three TV spots showing the emotional reunion of two very peculiar characters: left and right breast. The metaphorical images with a touch of humor take advantage of the romantic mood of this special day to demonstrate what every woman knows: they are meant to be together. The campaign was created by Publicis Spain in collaboration with Marcel Paris.