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Valège Debuts 'Finally Together'

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The French lingerie brands unique promotion of the push up

Valège Debuts 'Finally Together'

 

This Valentine's day, French lingerie brand, Valège, launches a new campaign with an original way to dramatize the push up effect of its bras.
 
"Finally Together" is the concept of one print ad and three TV spots showing the emotional reunion of two very peculiar characters: left and right breast. The metaphorical images with a touch of humor take advantage of the romantic mood of this special day to demonstrate what every woman knows: they are meant to be together. The campaign was created by Publicis Spain in collaboration with Marcel Paris.
 
 
 
 
To find out more about Valège Lingerie visit: www.valege.com and www.facebook.com/valege.officiel
 
Agency: Publicis Spain
International ECD: Erik Vervroegen
ECD: Alexandre Okada
CD: Rafa Santamarina
Art Directors: Bastien Grisolet, Marjorie Vardo
Creative Team: Yohana Camargo, Alicia Sanchez, Maria Caeiro
TV Production: Wanda
Director: Les JACK
Studio: Akama
TV Producer: Armelle Sudron/Wam
Sound: Boris Nicou/Wam
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Production: Charly Forin pour Elysian Fields
Illustrator 3D: ADAM @ Illustrissimo
Photography: Barnaby Coote @ IKO Paris
Art Director: Javier Rodriguez
 

 

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lbbonline.com, Fri, 15 Feb 2013 10:39:36 GMT