Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Vaalia Goes to Yoghurt Court in 'Full of Feelgoodness'

236

ADD TO COLLECTION

'Court of Yoghurt' was created by The Monkeys and was directed by Photoplay's Gary John

Vaalia Goes to Yoghurt Court in 'Full of Feelgoodness'
Vaalia yoghurt is both tasty and full of goodness. The trouble is, nobody believes a yoghurt can be both of these good things. Naturally, the only way to prove this was in the 'Court Of Yoghurt'.

Created by The Monkeys, part of Accenture Interactive, this is the first spot for Vaalia under the new brand positioning 'Full Of Feelgoodness', which will continue to find memorable and entertaining ways to deliver product benefits in a category overloaded with slow-motion yoghurt swirls, smiling spokes-models and weird digestive diagrams.


Vaalia_Still02.jpgSays Barbara Humphries, creative director, The Monkeys: "This new platform shows Vaalia has a key ingredient mostly missing in the yoghurt category - a sense of humour. We wanted to have some fun, whileVaalia_Still03.jpg still making sure the brand stays top of mind."

Says Angela Burr, marketing director, Parmalat Australia: "For years Vaalia has been bringing Australians a range of yoghurts that taste indescribably good and are full of dairy goodness. This new campaign celebrates that Vaalia feeling - 'Full of Feelgoodness'."

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Musical, Comedy, People

The Monkeys, Mon, 29 Oct 2018 03:50:48 GMT