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V Motion Turns Body Movements into Music

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The latest V Energy campaign combines Kinect motion tracking software with audio production

V Motion Turns Body Movements into Music

 

By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body's movements into music.
 
Colenso BBDO and Frucor kicked off The V Motion Project back in May. The project has resulted in a series of webisodes, a song on iTunes, a music video (soon to launch) and TVC's that all demonstrate the 'V' Brands core value - that with enough energy you can do extraordinary things. Check out the full project at v.co.nz or continue to follow with the V fans on facebook.com/venergynz.
 
Luke Rive, Marketing Manager Energy, Frucor Beverages says, “We are constantly looking for new and interesting ways to engage with consumers and love taking on the challenge of coming up with something unique and unexpected. With the help of Colenso, ‘The Motion Project’ has certainly done that. The feedback to date on the webisodes has been fantastic and we are looking forward to seeing the consumer response as we put the final pieces of the puzzle together with the launch of the TVC and music video.”
 
View the V Motion Project here: http://bit.ly/N4LNec
 
CREDITS:
 
Agency: Colenso BBDO
Creative Chairman: Nick Worthington
Creative Director: Aaron Turk
Art Director: Lachlan Palmer-Hubbard / Jae Morrison
Copywriter: Graeme Clarke
Agency Producers: Paul Courtney / Rob Linkhorn
Account Team: Tim Ellis / Samantha Parsons / Stefanie Robertson / Eileen Cosgrove-Moloney
 
Production Company: Thick As Thieves / Assembly
Director: Zoe McIntosh / Jonny Kofoed / Matt Von Trott
Producer: Nik Beachman / Amanda Chambers
Developers: Paul Sanderson / Jeff Nusz / Mike Delucchi
Music: Joel Little – Golden Age Studio/Level Two Music Ltd
Motion Artist: Joshua Cesan – Identity Dance Crew
Sound Design: James Hayday – Images & Sound
 
Clients: Luke Rive (Marketing Manager) / Cormac Van Den Hoofdakker (Senior Brand Manager)
 

 

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Categories: Energy Drinks, Soft Drinks

Colenso BBDO, Fri, 06 Jul 2012 15:10:15 GMT