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V Energy Ad Helps People Escape ‘The Procrastination Place’

Creative 1.2k Add to collection

Trans-tasman campaign developed by Clemenger BBDO, Sydney

V Energy Ad Helps People Escape ‘The Procrastination Place’

Gen Z and younger Millennials (18-25) have big goals, but are living in the most distracting time in history. This is where a little guarana-powered liquid motivation comes in. The first phase of the new Make it Happen platform developed by Clemenger BBDO Sydney has launched in Australia and New Zealand, and features TV, cinema, digital, social and OOH.

The launch film – which draws on meme culture and the deepest parts of the internet – was brought to life by Sweetshop’s Damien Shatford.

Says Ben Coulson, Chief Creative Officer, Clemenger BBDO Sydney: “Procrastination, it’s something 99% of us do, and the other 1% lie about. But V will be there for us when we need a good kick right in the procrastinations.”

Says Frucor Suntory Head of Consumer Marketing, Jonny Croft: “We’re super excited to see a genuine consumer insight land a whole new brand platform for V, and really open the brand up to a whole new generation of consumers across Australia and New Zealand. The work is distinctive, extremely relatable for our consumers, and firmly plants our flag as the brand that uniquely helps you Make it Happen.”

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Agency: Clemenger BBDO Sydney

Chief Creative Officer: Ben Coulson

Creative: Josh Aitken, Vanessa Robinson, Willy Maitland

Planning Director: Rob Harding-Smith

Producer: Denise McKeon, Katrina Maw

Design: Daniel Mortensen, Alexandra Kidd

Client Service: Gareth Pask, Melanie Spence, Isabell Timar, Su-Ann Leong


Production Company: Sweetshop

Director: Damien Shatford

Executive Producer: Greg Fyson

Edit: Luke Haigh via The Editors

Post Production: Blockhead VFX

Music & Sound: Otis Studios


Media: OMD


Client: V Energy, Frucor Suntory

Chief Client Officer: Cam Davidson

Head of Consumer Marketing: Jonny Croft

Senior Brand Manager: Chris Henbrey

Genres: Comedy, Visual VFX, People

Categories: Energy Drinks, Soft Drinks

Clemenger BBDO Sydney, Thu, 14 Nov 2019 04:38:49 GMT