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UTS' Latest Campaign Encourages People to Bust a Move

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Campaign created entirely in house by hybrid creative/production agency, Paper Moose

UTS' Latest Campaign Encourages People to Bust a Move

The University of Technology Sydney has launched an upbeat TVC via Paper Moose, encouraging potential students to invent their next move and get started with further study.

The spots launch off the back of last year’s highly successful ‘Invent You’ campaign, which saw postgraduate enrolments skyrocket 78% – right when universities were suffering the effects of the global pandemic.

Says Katie McIntyre, art director, Paper Moose: “Everyone’s had that moment where something sparks within and we suddenly crave change in our lives. Taking action on that feeling and diving into study can be really liberating. The energy of movement felt like a great way to express this very personal experience.”

The spots showcase the unique architecture of the university, inviting people back to campus-based learning.

Says John Chalmers, CMCO, UTS: “Since the start of the pandemic people have been questioning their life choices and considering new career moves more than ever. We love how these TVCs explore that in a joyful, upbeat way – encouraging those considering change to jump up and take action, leveraging our distinctive and innovative brand to talk to our audience in new ways.”

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Agency: Paper Moose

Executive Creative Director: Nick Hunter

Art Director: Katie McIntyre

Copywriter: Pete Saladino

Senior Account Manager: Lauren Hurst

Graphic Designer: Divya Abe

Production: Paper Moose

Head of Production: Maren Smith

Producer: Octavia Spartels, Maren Smith

Director: Rhys Day

DOP: Jack Saltimiras

Choreographer: Amy Zhang

Editor: Oliver Trauth-Goik

Colourist: Matt Fezz

Sound Designer: Oliver Dibley

Client: UTS

Chief Marketing & Communications Officer: John Chalmers

Head of Brand Strategy and Engagement: Millie So

Campaign Strategy Manager: David Rogan

Genres: Choreography

Categories: Education, Corporate, Social and PSAs

Paper Moose, Thu, 29 Apr 2021 00:03:57 GMT