Øuterkind Wins HRB Account

Creative marketing & advertising agency Øuterkind has won the AOR duties for HRB Brands, one of the largest independent branded personal care companies in North America, and its portfolio of well-known brands including Zest, VO5, Brut, SGX and Thicker Fuller Hair. Work breaks this quarter and continues throughout 2022.

“More than a holding company for well-known products, HRB is a platform designed to accelerate growth, development and renovations of iconic brands—something that Øuterkind is especially well suited for,” Jim Daniels, CEO at HRB said.

Øuterkind will be handling brand strategy, creative, big idea development and compelling content that creates demand. In addition, Øuterkind will manage and grow HRB’s social media communities, DTC planning, website creation and media functions. 

“We could not be more excited to apply our creative thinking to these storied and revered brands,” said Michael Dill, Partner at Øuterkind. “Opportunities like this are few and far between and we’re looking forward to bringing a fresh perspective to help drive growth for multiple brands within HRB’s portfolio of personal care products.”

Øuterkind’s founders joined forces in 2020 to focus on providing innovative solutions for clients. The agency’s specialty is helping brands shift their marketing and execution strategies to adjust to the pandemic and post-pandemic lifestyles and economy. In the past year, Øuterkind has executed work for top-tier brands including Red Bull, Ford, Nissan, New Belgium, Volcon, and Polaris.