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Creative in association withGear Seven
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USPS Delivers for Every American in MRM Campaign

23/02/2022
Advertising Agency
New York, USA
789
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Directed by Jake Scott, 'Delivering for America' highlights USPS' deep relationship with America

Delivering to over 160 million addresses across the country, the United States Postal Service hasn’t just been everywhere – they’re going everywhere. With advanced technology and equipment, they’re delivering fast and affordably six and often seven days a week. And their next-gen trucks are designed to carry even more packages all across the USA. Just some of the many ways the USPS is delivering for America.

The United States Postal Service is intertwined into the fabric of America. Over decades of transformation, the brand now enters a new chapter, where it continues to strive on delivering for America. Whether it’s delivering for businesses or delivering to help individual ambitions, USPS goes everywhere in America to deliver for every American.

MRM was tasked with communicating the new vision and enhancements the 10-year plan brings to businesses of all sizes and what this means for every individual in America.  The campaign is spearheaded by an anthem film that gives us a glimpse into the journey a mail carrier takes. Seen through the iconic square window of the new Long Life Vehicle (LLV) of the Postal Service and accompanied by Johnny Cash’s “I’ve been everywhere,” the film and music serve to underscore the vast reach of the USPS and the deep relationship it has with America. The film also highlights how the USPS helps businesses keep up with their demands and scale through services like USPS Connect and the introduction of the new vehicles with more capacity to deliver faster and more packages to every address across America. 

“The United States Postal Service is in the fabric of American Culture. This work celebrates what's to come with the PMG's 10-year plan including same day and next day shipping through USPS Connect for businesses and more packages delivered per trip,” said Harsh Kapadia, chief creative officer, MRM New York. “Travelling beside the USPS carriers, we see that USPS doesn’t just deliver from A to B, but USPS is Delivering for dreams, Delivering for ambitions, Delivering for growth and most importantly it all Delivers for America.”

“It was a great experience collaborating with the creative team at MRM, and having the opportunity to create a new visual language for the USPS,” said Emmy Award-winning director Jake Scott of RSA Films. “Johnny Cash’s song is the perfect score for Americana and fitting for the only service that goes to every single door in the country. Casting real postal workers and hearing their real stories and experiences was another great touch which helped us capture that spirit.” 

Louis DeJoy, PMG and CEO of USPS: “Our Delivering for America Plan capitalises on our natural strengths to ensure that we can better meet the nation’s evolving delivery needs, and do so with the higher degree of efficiency, precision and reliability that our business and residential customers expect and deserve.”

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