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USPS Delivers for Every American in MRM Campaign

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Directed by Jake Scott, 'Delivering for America' highlights USPS' deep relationship with America

USPS Delivers for Every American in MRM Campaign

Delivering to over 160 million addresses across the country, the United States Postal Service hasn’t just been everywhere – they’re going everywhere. With advanced technology and equipment, they’re delivering fast and affordably six and often seven days a week. And their next-gen trucks are designed to carry even more packages all across the USA. Just some of the many ways the USPS is delivering for America.

The United States Postal Service is intertwined into the fabric of America. Over decades of transformation, the brand now enters a new chapter, where it continues to strive on delivering for America. Whether it’s delivering for businesses or delivering to help individual ambitions, USPS goes everywhere in America to deliver for every American.

MRM was tasked with communicating the new vision and enhancements the 10-year plan brings to businesses of all sizes and what this means for every individual in America.  The campaign is spearheaded by an anthem film that gives us a glimpse into the journey a mail carrier takes. Seen through the iconic square window of the new Long Life Vehicle (LLV) of the Postal Service and accompanied by Johnny Cash’s “I’ve been everywhere,” the film and music serve to underscore the vast reach of the USPS and the deep relationship it has with America. The film also highlights how the USPS helps businesses keep up with their demands and scale through services like USPS Connect and the introduction of the new vehicles with more capacity to deliver faster and more packages to every address across America. 

“The United States Postal Service is in the fabric of American Culture. This work celebrates what's to come with the PMG's 10-year plan including same day and next day shipping through USPS Connect for businesses and more packages delivered per trip,” said Harsh Kapadia, chief creative officer, MRM New York. “Travelling beside the USPS carriers, we see that USPS doesn’t just deliver from A to B, but USPS is Delivering for dreams, Delivering for ambitions, Delivering for growth and most importantly it all Delivers for America.”

“It was a great experience collaborating with the creative team at MRM, and having the opportunity to create a new visual language for the USPS,” said Emmy Award-winning director Jake Scott of RSA Films. “Johnny Cash’s song is the perfect score for Americana and fitting for the only service that goes to every single door in the country. Casting real postal workers and hearing their real stories and experiences was another great touch which helped us capture that spirit.” 

Louis DeJoy, PMG and CEO of USPS: “Our Delivering for America Plan capitalises on our natural strengths to ensure that we can better meet the nation’s evolving delivery needs, and do so with the higher degree of efficiency, precision and reliability that our business and residential customers expect and deserve.”

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Agency

Agency: MRM, with McCann Worldgroup

Global Chief Creative Officer: Ronald Ng

Chief Creative Officer: Harsh Kapadia

EVP, Executive Creative Director: Jesse Potack

SVP, Group Creative Director: Sascha Piltz

Copywriter: Kerry Keenan

Art Director: Ruth Bellotti

Art Director: Dawn McCarthy

Senior Broadcast Producer: Sam Milgrim

SVP, Executive Integrated Producer (McCann): Donna McCracken

Chief Strategy Officer: Kathleen Diamantakis

VP, Strategy Director: Tracey Sutherland

Associate Director of Strategy: Nikki Siegel

Business Manager (McCann): Theresa Maranzano

Business Manager Music (McCann): Jaime Jou

SVP, Group Account Director: Tina Braun

Account Director (McCann): Lauren Torres

Account Executive: Ally Plithides

Production

Production Company: RSA Films

President: Luke Ricci

Director: Jake Scott

Executive Producer: Buddy Brakha

HOP: Carolyn Pedrossian

Producer: Jason Groves

DP: Crile Forsberg

Edit

Editorial: Rock Paper Scissors

Editor: Carlos Arias

Assistant Editor: Ashley Tantillo

Managing Director: Eve Kornblum

Executive Producer/Head of Production: Justin Kumpata

Producer: Shayna Rubin

Assistant Editor: Ashley Tantillo

Colour

Colour House: Nice Shoes

Colorist: Chris Ryan

Producer: Rebecca Mitchell

Mix

Mix House: Sound Lounge

Mixer: Tom Jucarone

Producer: Camila Dayson Aravena

Genres: People, Storytelling

Categories: Business Services, Mailing

MRM, Wed, 23 Feb 2022 11:13:02 GMT