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USPS Delivers a Bit of Magic to Santa in Hispanic Campaign from Casanova//McCann

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Agency launches holiday spots featuring real USPS employees

USPS Delivers a Bit of Magic to Santa in Hispanic Campaign from Casanova//McCann

Delivering packages and cards to all 156 million addresses in the United States country takes more than manpower, a well-oiled machine, and a mission to bind the US nation - it takes a little magic. And only the United States Postal Service has that level of magic. The holidays are a period for sharing and connecting, and the USPS is instrumental in facilitating these connections, including helping a little girl give to the one who gives to everyone else.

The USPS Hispanic holiday campaign from Casanova//McCann, builds on the long-running USPS brand campaign, 'Priority: Tú', launched in 2013. The holiday campaign continues the branding of the USPS as the icon of reliable service to the American people and to American business. The ad campaign uses humour and warmth to show that 'No one brings more people together during the holidays than the USPS, with one notable exception: Santa'.

The campaign features two USPS Postal Employees: Carlos Marquez & Venetia Ward.

The integrated campaign launched on November 11th, 2018 and will run through January 7th, 2019 on national TV, digital banners, social media and paid media.



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Production Company

Director: Belén Gayán

DOP: Federico Cantini

Executive Producer: Dora Medrano & Javier Carbo

Producer: Angela Diaz

Production Company: Carbo Films

Creative Agency

Account Director: Melissa Tapia

Account Executive: Natalie Costa

Chief Creative Officer: Elias Weinstock

Creative Agency: Casanova//McCann

Director of Production: Humberto Rodriguez

Group Account Directors: Jean Malley Vega

President: Ingrid Otero-Smart

Senior Copywriter: Marta Matías

Senior Producer: Rosa Matos

VP Creative Director: Alejandro Ortiz

Genres: People

Categories: Mailorder, Retail and Restaurants

McCann North America, Mon, 17 Dec 2018 15:02:58 GMT