McCann North America
Mon, 17 Dec 2018 15:02:58 GMT
Delivering packages and cards to all 156 million addresses in the United States country takes more than manpower, a well-oiled machine, and a mission to bind the US nation - it takes a little magic. And only the United States Postal Service has that level of magic. The holidays are a period for sharing and connecting, and the USPS is instrumental in facilitating these connections, including helping a little girl give to the one who gives to everyone else.
The USPS Hispanic holiday campaign from Casanova//McCann, builds on the long-running USPS brand campaign, 'Priority: Tú', launched in 2013. The holiday campaign continues the branding of the USPS as the icon of reliable service to the American people and to American business. The ad campaign uses humour and warmth to show that 'No one brings more people together during the holidays than the USPS, with one notable exception: Santa'.
The campaign features two USPS Postal Employees: Carlos Marquez & Venetia Ward.
The integrated campaign launched on November 11th, 2018 and will run through January 7th, 2019 on national TV, digital banners, social media and paid media.
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Director: Belén Gayán
DOP: Federico Cantini
Executive Producer: Dora Medrano & Javier Carbo
Producer: Angela Diaz
Production Company: Carbo Films
Account Director: Melissa Tapia
Account Executive: Natalie Costa
Chief Creative Officer: Elias Weinstock
Creative Agency: Casanova//McCann
Director of Production: Humberto Rodriguez
Group Account Directors: Jean Malley Vega
President: Ingrid Otero-Smart
Senior Copywriter: Marta Matías
Senior Producer: Rosa Matos
VP Creative Director: Alejandro Ortiz
Categories: Mailorder, Retail and RestaurantsMcCann North America, Mon, 17 Dec 2018 15:02:58 GMT