Crispin Porter + Bogusky London
Thu, 16 Sep 2021 12:03:12 GMT
The world’s largest online platform for used photography and videography equipment, MPB, has launched its first brand campaign ‘Change Gear’, via London creative agency CPB, to support the company’s mission to open up the world of visual storytelling by making it more accessible, affordable - and sustainable.
MPB earlier this year raised €58.4M to expand its online platform in a funding round that was led by Vitruvian Partners, investors with a track record of investing in circular companies including Vestiaire Collective. MPB currently recirculates more than 300,000 items of used kit every year, extending the life and creative potential of photo and video kit for visual storytellers around the world. The team are now doubling down their circularity message as attitudes towards sustainability change and environmentally conscious consumers look to reduce their footprint in the world.
In the new film we see a montage of iconic shots interspersed with other stirring imagery. A voiceover reminds us how one picture has the power to change how we see ourselves, to change rules, lives, and history, “Now let’s see the bigger picture: change access. Put the camera kit in more hands, sustainably” the voiceover prompts.
Dave Day, executive creative director at CPB commented: “Photographers and videographers use the power of images to make others think differently - teaching us to look again, to look harder. This is what we wanted to capture in the campaign, reminding people of the power of imagery and by extension, why it’s important that as many people as possible have access to camera kit.”