Use Technology to Engage and Connect with Your Audience Like AT&T
AT&T Goes Beyond Connecting Phones, TV and Internet
Like other brands challenged to connect with consumers amid lockdowns, AT&T pivoted to virtual. They held virtual college job fairs with AR-powered 'endless runner' games that featured attendees’ faces during challenges and launched AT&T Station, its VR space, offering opportunities to hang in immersive environments, watch Max trailers, play games with friends, or buy avatar outfits from partner 100 Thieves. These activations didn’t just put attendees in the same space. Instead, they put consumers front and centre, facilitating connections between fellow virtual attendees and the AT&T brand. They integrated technology while earning audiences’ participation via gamification, immersion and customisation.
Today, as in-person events continue to rise, AT&T has integrated digitalisation and experience tech into their sponsored sports activations. For the 2023 NBA All-Star Weekend, the brand’s activation invited consumers to take 3D body scans, which they customised to create personalised avatars for interacting with fans across AR environments. For the NBA playoffs, AT&T unveiled a 20-foot merchandise dispenser activated via QR code, rewarding attendees with prizes ranging from autographed basketballs to game tickets.
