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Creative in association withGear Seven
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Usain Bolt Takes the Leap in Brave Spark's First TV Ad for AvaTrade

28/10/2021
Advertising & Integrated Production
London, UK
167
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The eight-time Olympic Gold medal winner turns his hand to skydiving to encourage people to #BeMoreBolt

Usain Bolt is the star of AvaTrade’s latest TV spot, encouraging consumers to ‘make the leap’ and join the trading revolution.

In a campaign created by MSQ’s Brave Spark, in association with London-based branding and design agency Huddle, the eight-time Olympic Gold winner is shown striving to try more new things, such as skydiving.

Since retiring from the track in 2017 Usain has dabbled as a pro-footballer, a successful music producer, entrepreneur and is now an investor too – he’s an active user of the AvaTrade app, a simple to use service that allows people to trade with confidence.

AvaTrade signed Usain as its first every global brand ambassador earlier this year, and the work marks AvaTrade’s first ever TV ad.

The spot includes 20 and 30 second edits, and will run on financial channels such as Bloomberg and CNBC until December. Additional campaign work includes a behind-the-scenes film and a range of social assets, each of which encourages people to #BeMoreBolt.

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