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Usain Bolt Takes the Leap in Brave Spark's First TV Ad for AvaTrade

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The eight-time Olympic Gold medal winner turns his hand to skydiving to encourage people to #BeMoreBolt

Usain Bolt Takes the Leap in Brave Spark's First TV Ad for AvaTrade

Usain Bolt is the star of AvaTrade’s latest TV spot, encouraging consumers to ‘make the leap’ and join the trading revolution.

In a campaign created by MSQ’s Brave Spark, in association with London-based branding and design agency Huddle, the eight-time Olympic Gold winner is shown striving to try more new things, such as skydiving.

Since retiring from the track in 2017 Usain has dabbled as a pro-footballer, a successful music producer, entrepreneur and is now an investor too – he’s an active user of the AvaTrade app, a simple to use service that allows people to trade with confidence.

AvaTrade signed Usain as its first every global brand ambassador earlier this year, and the work marks AvaTrade’s first ever TV ad.

The spot includes 20 and 30 second edits, and will run on financial channels such as Bloomberg and CNBC until December. Additional campaign work includes a behind-the-scenes film and a range of social assets, each of which encourages people to #BeMoreBolt.

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Client

Client: AvaTrade

Agency

Agency: Huddle

Creative Agency: Brave Spark

Sector: Finance

Exposure: TV

CEO: Dáire Ferguson

Creative

Creative Director - Huddle: Sam Richardson

Creative Producer - Brave Spark: Robin Shek

Account Director - Brave Spark: Elise Bola

Talent

Lead Talent: Usain Bolt

Body Double: Tayo Adeyemi

Production

Production Company: Brave Spark

Director: Josh Hine

Producer: Mike Facey

1st AD: James Dyer

2nd AD: Antony ‘T’ Evgeniou

Runner: Joe Steptoe

Runner: Mia Tessema

Director of Photography: John Fisher

1st AC: Mitch Collins

2nd AC: Henry Vinten

Grip: Tom Shults

Spark

Gaffer: Dave Allen

Spark: Charlie Lodge

Spark: Suzette Ortiz

Lighting Desk Op: Hudson Daly

Wire Rigger: Danny Garth

Parachute Expert: Dominic Chilvers

Sound

Sound Recordist: Charlie Weisfeld

Design

Production designer: Marc Everett

Construction: Tom O’Neill-Ellis

Hair and Make up

Hair & Make Up Artist: Danielle Farrington

Wardrobe Stylist: Hollie Lacayo

Covid Supervisor: Dylan Harvey

Edit

Edit house: Brave Spark

Offline Editor: Derran Hufford

Brave Spark VFX: Sam Mundon

VFX

VFX Post-production: Rascal Post Production

VFX Post-production - Rascal Post: Creative Director - Andrew ‘Barnsley’ Wood

VFX Post-production - Rascal Post: On Set Supervisor - Markus Lundqvist

VFX Post-production - Rascal Post: CG - Phil Maddock

VFX Post-production - Rascal Post: CG - Gatis Kurzemnieks

VFX Post-production - Rascal Post: Colourist - Dan Levy

VFX Post-production - Rascal Post: Producer - Jai Mhach Durban

Audio post-production

Audio Studio: Jungle Studios

Audio Engineer: Dominic Dew

Sugar Studios

Sugar Studios: Jo Wallace

BTS

BTS: Michael Hegarty

Content Video Op: John Palmer

Content Photographer: Ollie Blackwell

Content Editor: Derran Hufford

Content Editor: Michael Hegarty

MSQ Partners, Thu, 28 Oct 2021 08:41:32 GMT