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USA TODAY Selects Movement Strategy as Social Agency



The agency's mandate will be the creation of social branding and channel content

USA TODAY Selects Movement Strategy as Social Agency

In an exciting collaboration, USA TODAY, whose reach represents the largest readership in America, has appointed Movement Strategy as its Social Agency. As the company’s new Social Agency, Movement Strategy’s mandate will be the conceptualization and creation of social branding and channel content that will embody USA TODAY’s “Smarter. Faster. More Colorful” brand position.

“Movement Strategy’s perspective and consultation were aligned with our needs,” said Jill Engle, Vice President of Marketing at USA TODAY. “We are excited about the relationship and working with Movement Strategy to capture social moments for our readers.”

Movement Strategy will handle social marketing activities including bespoke, creative campaign launches and more robust technology builds.

“We are honored that USA TODAY has decided to place its trust in us,” said Jason Mitchell, Co-Founder of Movement Strategy. “Being given the chance to go over and above this iconic brand’s expectations with our social campaigns and channel content is fantastically exciting.”

USA TODAY joins Movement Strategy’s growing list of top-tier clients, including A&E Networks, Nickelodeon, LAN – TAM Airlines, and numerous NBA and NFL teams.

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