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U.S. Paralympics: ‘Passion, Power & Strength’

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Agency Ignited breaths life into inspiring message

U.S. Paralympics: ‘Passion, Power & Strength’


The U.S. Paralympics and Dept. of Veterans Affairs understand the proven physical and mental healing power of sports for wounded veterans. Their latest campaign titled Mission ReDefined and created by LA-based ad agency Ignited, aims to encourage vets with disabilities to once again participate in physical and social activities.
Ignited breathed life into this inspiring message through a :30 second spot. In the video you see Michael Johnston, a U.S. Navy veteran who lost his leg in 2003 and aspires to compete in the 2016 Rio Paralympics, run the 100 meter dash. Each step reveals the qualities that veterans have – passion, power and strength – and reminds them that they can still enjoy active lives despite their life-changing injuries.
AGENCY: Ignited
SVP/Group Creative Directors: Troy Scarlott, Jordan Atlas

ACD/Copywriter: Karin Djelaj 
Copywriter: Marcela Angeles-Macedo

Art Director: Chris Schott 

Executive Producer: Diego Espana

Production Coordinator: Mike Dobbs
Sr. Producer: Sam Helphand
Sr. Finishing Artist: Ken Murayama
SVP, Client Services: Robb Hittner

Account Director: John Carlisle

Director: Luc Schurgers

DP: Tom Camarda

Executive Producer: Darren Foldes

Executive Producer: Rich Pring

Producer: Joe Mandarino
Visual Effects: MiniVegas

Creative Director: Luc Schurgers

Managing Director: Maarten Boon

3D Artist/Animator: Roben Schlikker

3D Artist/Animator: Klaas-Harm de Boer

Compositor/Online Operator: David Zaretti

Editor: Doobie White

Executive Producer: Joe DiSanto

Executive Producer: John Ramsay

Composer / Sound Design: Jon DeStefano

Creative Director: Chris Campanaro

Head of Production: Jessica Entner
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Green Dot Films, Wed, 23 Jan 2013 10:34:45 GMT