Tue, 23 Feb 2021 16:31:33 GMT
When the world took a pause and started to distance, we shifted into a new mindset. Life became a lot simpler, and more complicated all at once. And the gap revealed how far we were from our pursuits. But now, it’s time to shift again. To plan, prepare and find a new way to make them happen. US Bank is committed to closing the gap between you and your pursuit, with solutions created for roads that aren’t well-traveled. Because as we look to move past a world that’s forced us apart, US Bank knows 'we’ll get there together.'
This new campaign, led by McCann Detroit, features three spots, which focus on the following:
We’ll get there together – At US Bank, we take the time to understand you so we can help you close in on your goals.
In sync with your goals – The US Bank Mobile App uses personalised insights to help you manage your finances and reach your savings goals without missing a beat.
Back in business – At US Bank, we work side by side with business owners to help navigate their goals, growth and cash flow––no matter what twists and turns come their way.
The campaign films feature a gap in the middle of the screen to literally distance the video. The left and right sides begin in the present, and evolve to become more and more optimistic as time continues. The sides work together to eliminate the negative space until it no long exists – becoming one visual that represents the pursuit being achieved.
'We’ll get there together' campaign will launch beginning February 22nd on Broadcast with all three spots, with the remaining assets of OLV, social and digital rolling out after that.view more - Creative
Co-Chief Creative Officer: Chuck Meehan
Co-Chief Creative Officer: Brad Emmett
Creative Director: Cecilia Piechura Lazar
Associate Creative Director: Katie Brandt
Associate Creative Director: Jenna Dempsey
Art Director: Jake Blakenship
Chief Strategy Officer: Anne Feighan
Chief Marketing Officer: Beth McDonnell
SVP Head of Brand Advertising and Social Media: Kelly Colbert
VP | Agency Relations & Creative Campaign Development: Toni Sizemore
VP | Campaign Development: Kevin Ludke
Assistant VP | Agency Relations Director: Katie Berry
VP | EMR Manager, Marketing Insights: Ed Allie
Categories: Banking, FinanceMRM Detroit, Tue, 23 Feb 2021 16:31:33 GMT