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US Bank's Infectious Optimism Achieves Your Wildest Business Goals

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'We’ll get there together' campaign from McCann Detroit focuses on eliminating the negative space to help achieve goals

US Bank's Infectious Optimism Achieves Your Wildest Business Goals

When the world took a pause and started to distance, we shifted into a new mindset. Life became a lot simpler, and more complicated all at once. And the gap revealed how far we were from our pursuits. But now, it’s time to shift again. To plan, prepare and find a new way to make them happen. US Bank is committed to closing the gap between you and your pursuit, with solutions created for roads that aren’t well-traveled. Because as we look to move past a world that’s forced us apart, US Bank knows 'we’ll get there together.'

This new campaign, led by McCann Detroit, features three spots, which focus on the following: 

We’ll get there together – At US Bank, we take the time to understand you so we can help you close in on your goals.


In sync with your goals – The US Bank Mobile App uses personalised insights to help you manage your finances and reach your savings goals without missing a beat.


Back in business – At US Bank, we work side by side with business owners to help navigate their goals, growth and cash flow––no matter what twists and turns come their way.


The campaign films feature a gap in the middle of the screen to literally distance the video. The left and right sides begin in the present, and evolve to become more and more optimistic as time continues. The sides work together to eliminate the negative space until it no long exists – becoming one visual that represents the pursuit being achieved. 

'We’ll get there together' campaign will launch beginning February 22nd on Broadcast with all three spots, with the remaining assets of OLV, social and digital rolling out after that.

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McCann Detroit

Co-Chief Creative Officer: Chuck Meehan 

Co-Chief Creative Officer: Brad Emmett

Creative Director: Cecilia Piechura Lazar 

Associate Creative Director: Katie Brandt 

Associate Creative Director: Jenna Dempsey 

Art Director: Jake Blakenship 

Chief Strategy Officer: Anne Feighan 

U.S. Bank

Chief Marketing Officer: Beth McDonnell 

SVP Head of Brand Advertising and Social Media: Kelly Colbert 

VP | Agency Relations & Creative Campaign Development: Toni Sizemore 

VP | Campaign Development: Kevin Ludke 

Assistant VP | Agency Relations Director: Katie Berry 

VP | EMR Manager, Marketing Insights: Ed Allie

Genres: People

Categories: Banking, Finance

MRM Detroit, Tue, 23 Feb 2021 16:31:33 GMT