Upwork Crafts Ultimate Freelancer Dream Team Capabilities in Campaign with Chef Kristen Kish

Upwork (the talent platform for remote workers/freelancers) partnered with celeb chef Kristen Kish in a new web series intended to show the power of creativity and rapid collaboration and how this can have social good (in this case LGTBQ+ youth).  

For the project, Kristen found talent within Upwork (a writer, designer, and marketer) to help her create and launch a children's cookbook called ‘It’s All in the Sauce: Bringing Your Uniqueness to the Table’  to help kids identify their creative voice through a series of open-ended cooking experiments.

The book itself will launch fully later in the year, but the marketing around it will kick off next week with the first episode of a 'making of' content series created by Tool, detailing the process behind the project -- from Kristen choosing her freelance dream team -- up to the finished product.

The series helps inform freelancers about better ways to interview and how to work through brainstorms and tight timelines while allowing businesses to learn about ways to frame their interviews and lead an extension of their team made of freelancers. 

Kristen Kish said: “I grew up struggling with my identity and place in the world, and it wasn't until I started to embrace my own identity and uniqueness that things really started to take off for me. I’m extremely passionate about helping others do the same. By collaborating with Upwork I’ve been able to form a dream team of talented freelancers to bring my passion project to life - a guided culinary journal for kids to help them identify their creative voice through a series of open-ended cooking experiments. This experience has shown me the power of working with freelancer talent, and the endless opportunities that are made available through Upwork’s incredible network of freelancers. I can’t wait to share it with the world.”