UPS Puts Art on the Road to Help German Small Businesses Be Seen

The 'Be Unstoppable Driving Gallery' is a series of mobile canvases that UPS has given to 10 small businesses to give them the opportunity to become visible in a fresh new way. Ten artists each interpreted one of the businesses in their own unique style. A total of 55 vehicles were custom wrapped and are now delivering packages across major Germany cities. 

The activation aims to increase awareness of UPS among German small businesses and start-ups as well as a young shoppers, making them aware of the service provider's contemporary tools like e-commerce services or international shipping.

The campaign also highlights the collaboration of three of the artists and companies in short form film portraits. Big name influencers like Julienco, Juliabeautx and Laserluca are also supporting the activation in social media with original content that features the gallery as well as the respective small businesses and their products. 

You can see it all here.

GGH MullenLowe's campaign was developed in collaboration with its US sister agency The Martin Agency, part of the IPG network. The Martin Agency has worked with UPS for many years and developed the "Be Unstoppable" campaign platform. It focuses on small businesses, which UPS specifically targets in its communications.