senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Upland Brewing Co. Thanks Y&L with Custom Brew

23/12/2014
22
Share
Brewing company celebrates successful rebrand with agency's own custom beer

As a thank-you to Young & Laramore for the successful rebranding work and packaging redesign they did for Upland earlier this year - sales have increased 39% since the redesign began circulation in April - CEO of the brewery, Doug Dayhoff, wanted to show his appreciation by brewing a custom beer for the agency. Upland flipped Y&L's unique Immersion Process back on the agency, using its own team to immerse itself in Y&L culture and understand the agency in an effort to carefully craft a beer that captures its essence. Y&L joined in on the fun and created the bottle label and packaging.

Client Dayhoff dubbed the beer ‘Collaboration Supernova.’ A Belgian Dubbel, the beer is complex in flavor, yet relatively easy to drink and share – much like the agency and the relationship that inspired


it. The creative design on the label and packaging represents the collaborative effort and demonstrates how Upland and Y&L acted as one team throughout the process.

Y&L recently hosted an end-of-year celebration and Upland supplied the custom brew for the event, where the beer and packaging was unveiled.

Y&L is planning to use the remaining cases of the co-branded, limited-release beer as holiday gifts for the rest of the agency’s client base and employees. Collaboration Supernova won't be available for sale to the public.

SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0