senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Up&Go Launches New 'The Right Type of Energy' Campaign in Australia + NZ via DDB NZ

22/01/2018
Agency
Auckland, New Zealand
49
Share
This is the first piece of work DDB NZ has created for Up&Go, since securing the Trans-Tasman business in October last year

A new TVC for Sanitarium's Up&Go products will be airing in both Australia and New Zealand for the first time this month.

The 30" spot has been created by DDB NZ, as part of a wider campaign to drive reappraisal of Up&Go as a source of 'the right type of energy.'

The campaign recognises that the world is becoming faster and more demanding, and that people need 'the right type of energy' to keep pace. It calls on consumers to reassess what they know about Up&Go, demonstrating how its products provide the energy required to tackle everyday challenges with ease.


The spot uses humour to drive this message home, encouraging its audience to consider Up&Go in a light-hearted, non-judgemental style.
 
As well as a 30" and 15" TVC spot, the campaign consists of out of home, radio and online video.
 
Says Jessica Manihera, Trans-Tasman marketing manager for Sanitarium: "Few people realise that not all energy is equal. Most people gravitate towards energy sources that don't deliver much in the way of nutrition.
 
"Up&Go products are low GI, and with their combination of protein, fibre and essential vitamins and minerals "make it the right type of energy". We wanted a campaign that demonstrates the benefit of our products to consumers, and have been delighted with DDB's approach."
 
Says Damon Stapleton, chief creative officer at DDB Group New Zealand: "'The right type of energy' is the first piece of work we have produced for Up&Go since starting work for the Trans-Tasman business in October 2017. By putting the spotlight on a universal, everyday moment, I think we've struck a great humorous note and hope this resonates with both Aussies and Kiwis."

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from DDB New Zealand
Hires, Wins & Business
David McIndoe Returns to DDB Aotearoa as CSO
05/12/2024
23
0
ALL THEIR NEWS
Work from DDB New Zealand
Find Your Wonderful
New World
11/11/2024
17
0
Forever Young
Olivani
10/11/2024
17
0
Grimace's Kiwi Roadie
McDonald's
31/10/2024
26
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0