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Untold Studios’ Charlie Sarsfield Directs Kojey Radical’s Emotional Video ‘GANGSTA’

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The video follows the intimate portrayal of Kojey’s relationship with his family

Untold Studios’ Charlie Sarsfield Directs Kojey Radical’s Emotional Video ‘GANGSTA’

Continuing their ongoing collaboration with visionary artist Kojey Radical, Untold Studios presents, ‘GANGSTA’, an emotional and intimate portrayal of Kojey’s relationship with his family and his unwavering admiration and respect for his mum. 

Sensitively brought to life by Charlie Sarsfiled, the cinematic film features Kojey’s mum and son and elegantly explores Kojey’s childhood as he performs to camera whilst memories play out in the background. 

Appearing as a ‘fly on the wall’, Kojey reveals his vulnerability in a captivating performance which is elevated by careful lighting and a nostalgic palette which perfectly blends the present with the past. 

Untold Studios director Charlie Sarsfield explains: “Working with Kojey was something I’d wanted to do for a long time. I’ve been a big fan of his artistry since he started out. He’s worked with directors across the industry I really respect, so having the chance to add my name to that list was a real honour.

We all know he has a unique style and I wanted to bring that through in this visual. Working alongside Untold Studios and Thomas Hole (DP), I really feel we’ve elevated the creative and brought this piece to life in a memorable way. It was always going to be important that the viewer felt as if they were in the room and part of the story and I hope that when people watch this, they really feel part of the moment.

Collaborating with Kojey and his sister Marsha on a track that is so important to the both of them made it even more special. This visual tells the story of their relationship with their mother, but in reality it’s a tale that everyone can find an emotional connection to. It’s a story about family, about growing up and ultimately about the love that grows within the relationships that follow us through life in whatever form they take. 

The majority of music videos we see now are fast paced, making the most of the latest camera tricks and techniques. We wanted to take this right back and focus on the craft of constructing an image, leaning into the framing and lighting and allowing the action to happen in front of the camera instead of the camera doing the work. This created a nostalgic feel, almost as if you're flicking through a family photo book.

Shout out all the mamas doing their thing everywhere, you all deserve bigger crowns.”

Kojey Radical adds: “Gangsta is such a personal song for me and I really wanted to make sure we captured the essence of family in a way that felt empowering. I normally would help direct my videos but this time I gave that role to my sister, alongside Charlie Sarsfield. It’s easily one of my favourite videos to date and it was an honour to have my mother and my family on set.”

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Artist: Kojey Radical

Director: Charlie Sarsfield

Creative Director/Commissioner: Phil Lee

Creative Director: Ejiro Dafé

Head of Music & Social: Annie Ayres

Executive Producers: Nkem Egbuchiri & Marsha Kwarteng

Producer: Tia Varnnard

Production: Untold Studios

DOP: Thomas Hols

Editor: Tom Herring

Colour: Black Kite Studios

Colour Producer: Polly Durrance

Colourist: Tom Mangham

Genres: People, Storytelling

Categories: Music video, Short Films and Music Videos

Untold Studios, Fri, 19 Nov 2021 09:27:28 GMT