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Untitled Inc. Hires Coca-Cola and Agency Vet Doug Stivers

Hires, Wins & Business 0 Add to collection

Leaves content-focused role at Coca-Cola to become EP at the LA production company

Untitled Inc. Hires Coca-Cola and Agency Vet Doug Stivers
Doug Stivers, who has spent the last three years overseeing content as an executive producer at Coca-Cola’s headquarters in Atlanta, joins production company Untitled Inc.

The senior-level hire for Untitled comes as the marketing landscape is being redefined and the role of production companies evolves. Stivers says “agencies and brands are now working with production companies to develop and create original content, commercials, social and digital media campaigns and other marketing projects.”

At Untitled, Stivers aims to boost the company’s profile as a turn-key content creator, recruiting more exceptional talent to the roster and leading new ventures “that redefine storytelling.”

“Jim and I have been working together for a number of years and being able to join him at Untitled was a natural extension of that experience,” says Stivers. “Over the coming months, you will find we will continue to offer our award-winning roster of directors to agencies, but we will also plan to engage with agencies in new ways. We will also continue to work directly with brands, media companies, publishers and a host of new partners, where our expertise in content development is needed.”

“Doug is Superman,” says Evans. His superpowers include lazor vison on the future and a gift for working with directors, agencies and clients. 2018 is a momentous year for Untitled.”

Stivers, a longtime creative executive and freelancer for such powerhouse agencies as Bartle Bogle Hegarty, BBDO, Mother, TBWA\Chiat\Day and JWT, started in public relations and ad copywriting more than 15 years ago, moving full-time as an agency producer for accounts such as HBO, FedEx, Stella Artois, Sony Playstation and Rubbermaid. (As it happens, Stivers has both brands and advertising in the blood. His father worked for Nabisco and was an archivist and historian for advertising’s memorable art and imagery.)

During his stint at Coke, Stivers shepherded creative work for the brand’s sizeable portfolio of products across film production, branded entertainment, digital and interactive content, out-of-home, print and experiential marketing.

Stivers will be based in the New York area and will split time between N.Y. and Untitled’s offices in Los Angeles and Atlanta. Stivers lives with his accomplished wife (she’s in the health and beauty care industry) and his adorable dog, Mr. Kibble, an energetic Jack Russell.

“Untitled’s roster of talent, vision for the future and creative reputation, made my decision an easy one.” says Stivers. “I look forward to helping to lead our east coast operations, talent diversity and continued commitment to branded content.”
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lbbonline.com, Thu, 31 May 2018 08:46:32 GMT