senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Unlock the True Magic of Christmas with Lidl's Festive Ad Directed by Tom Hooper

06/11/2024
Advertising Agency
Düsseldorf, Germany
244
Share
Created with BBDO Germany, the brand film follows a Christmas Eve where the young girl's selfless wish unlocks the true magic of Christmas

Lidl's global holiday campaign created by BBDO Germany, is set around the theme of wishes coming true, and position one of the largest retailers in Europe as the partner for a magical Christmas for customers in 30 countries.

Directed by Academy Award-winning filmmaker Tom Hooper, the brand film follows a Christmas Eve where the young girl's selfless wish unlocks the true magic of Christmas.

Jonathan Deeb, chief creative officer at BBDO, commented, “We are thrilled that this year's holiday campaign for Lidl attracted an extraordinary talent like Tom Hooper. This partnership reflects the creative ambition of both BBDO and Lidl to deliver a story that touches hearts worldwide. Beyond the emotional storytelling, this campaign aims to make a tangible impact, supporting local CSR efforts in 30 countries.”

Simon Usifo, CEO of BBDO Germany, added, “Lidl's incredible brand power shines through in this campaign, capturing the importance of togetherness, the spirit of giving, and the strength of community. It's a truly authentic reflection of what makes Lidl a beloved part of the holiday season.”

The brand narrative starting with Tom Hooper's visual feast that runs over six minutes is a truly omnichannel campaign strategically leading to hundreds of adaptable assets ranging from offer-driven films, through social assets and in-store materials. This marks Lidl's largest Christmas campaign to date, produced in collaboration with BWGTBLD, Frame Store, Sound Tree, 750mph, Fridge, and Paul Schwabe.

Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Work from TeamBBDO
27
0
The Revived
Brand Ukraine
01/08/2024
85
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0