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UNLIMITED Launches ‘Super Six’ to Help Clients Navigate the ‘New Different’ 

Hires, Wins & Business 43 Add to collection

The ‘Super Six’ created by a team of expert lab consultants including neuroscientists, data scientists and trend analysts offer a unique blend of data modelling truths

UNLIMITED Launches ‘Super Six’ to Help Clients Navigate the ‘New Different’ 

UNLIMITED launches six new solutions from the Human Understanding Lab which have been specifically developed to diagnose the root cause of strategic challenges across the customer purchasing journey. 

The ‘Super Six’ created by a team of expert lab consultants including neuroscientists, data scientists and trend analysts offer a unique blend of data modelling truths to provide brands information about purchasing choices that their customers can’t.  

The Human Understanding Lab unique to UNLIMITED offers digital, marketing and comms leaders deeper human understanding around consumer behaviour and purchasing life cycles. In a period of huge change, people are behaving differently – subscribing to new services, buying pets and staycationing like never before – and being able to adapt and stay in tune to understand human minds is crucial to staying relevant. 

Dr Cristina Balanzo, consumer Neuroscientist and brand consultant says: “Bringing science to the forefront of your business strategy is the best way to future proof your brand. 90% of buying decisions are made subconsciously, so being able to get ahead of this and unlocking humans ‘why’ when they engage with your brand is the best way to improve effectiveness. These six solutions can be applied on their own or collectively to combat more complex challenges. They enable the brand the chance to work through your business challenges in a level of depth that will result in only positive changes.” 

While individual approaches aren’t unique, the blend of them is. One dimensional insight no longer works as we move further towards a digital first approach to living. Emotional responses and cutting-edge techniques deliver responsive in-market optimisation that drives improved brand performance. 

The Human Understanding Lab applies the latest evidence-based techniques to understand the here and now. Merging data science, behavioural science and neuroscience together allows marketers the chance to see both the emotional and rational responses of consumers. 

Brands are having to navigate some of the trickiest circumstances we’ve seen. 70% of marketers expect brand advertising budgets to be cut in 2021 (Source: WARC Marketer’s Toolkit 2021)

Consumers are not only becoming savvier but are also re-evaluating what they want from a brand. 

56% of consumers say that “due to the pandemic I want brands to put more focus on supporting people during Covid-19” (Source: GWI Connecting the dots 2021). This means the traditional models we applied in the marketing and advertising world no longer apply. 

57% of client-side marketers feel their brand is adapting to economic recession by focusing more on quality customer experiences (Source: WARC Marketer’s Toolkit 2021)

The ‘Super Six’ services and team of experts are able to provide real world real impact for any brand and it’s truly exciting to see. The Super Six can be applied to any brand in the world and consists of: 

  1. Human Understanding Masterclass – Get inside your customers’ head - what makes them tick 

  2. Brand difference – Go beyond focus groups, sentiment trackers and reports – new social data to understand unfiltered thoughts from your consumers 

  3. Decision drivers – identifies what motivates your audience to buy into your brand.  

  4. Personality Profiler – Understand who they are and what they want going beyond demographics 

  5. Creative connection – Ensuring brand creative hits the mark before it goes live 

  6. Lifetime value – optimise marketing investments by understanding future customers 


For more information about the Super Six see here

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UNLIMITED, Tue, 23 Feb 2021 12:14:37 GMT