Brothers and Sisters has created Betfred’s first ever brand campaign which will launch this Premier League football season. Directed by Bruce St Clair (Biscuit Filmworks), the campaign’s 40-second commercial will premier on 30 August across Sky Sports and BT Sport. The spot builds on the existing brand idea of “You’ll Love a Bit of Betfred” and positions the brand at the heart of the entertaining, social  and fun spirit of betting. The ad features two cool characters, lifelong best mates who turn an ordinary walk down the street into a slice of fun and entertainment by playing keepie uppie. The TTL campaign will run across TV, digital, press and will feature in all 1400 Betfred stores nationwide.

The campaign was teased with an unbranded film running online in the build up to the launch of the TV ad, which introduced the two old friends as having shot their own recruitment video in which they demonstrated their skills to get signed by a Premier League team. The online campaign has already generated significant interest on Twitter.

“After a competitive pitch we selected Brothers and Sisters and we have been delighted with their creative and how we have worked together to execute it. It is very different for a betting company but we are confident that our new campaign will stand out in a very cluttered market place. The Betfred brand is all about entertainment and fun and that's what this new campaign conveys."  Gemma Strath, Betfred Group Marketing Director

"This is more than just the launch of an ad campaign. The Dudes are the new Betfred characters that we aim to grow and build over time. They represent the fun you get with Betfred and you'll be seeing a lot of them in the coming years." Andy Fowler, Brothers and Sisters Founder and Executive Creative Director

The Betfred Group has 1400 shops on the high street along with a successful online and mobile business. Brothers and Sisters will continue to further develop the brand identity and produce a comprehensive national advertising campaign through the sporting season.