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University Of Tokyo Ad Takes Students To High Places



AOI and Ogilvy & Mather Japan create uplifting spot directed by Genki Ito

University Of Tokyo Ad Takes Students To High Places

Inspired by the story of Naoko Yamazaki, the second Japanese woman to go into space, and a graduate of Class of 93 from the University of Tokyo, the “Explorer” film takes us on a journey from the moment she entered the University of Tokyo until she landed back on earth. Through her memories we find out all she learned, all she experienced and all she discovered on this voyage of a lifetime.

Created as a short biopic by Ogilvy & Mather Japan, the “Explorer” film is a motivational tale to promote the outstanding talent being nurtured at the world-leading University.

The film is part of a wider campaign that includes print, poster and digital, launched in April to promote the University of Tokyo globally and attract students from all over the world.


CCO: Ajab Samrai

CD: Ricardo Adolfo / Federico Garcia

CW: Ricardo Adolfo / Federico Garcia

AD: Kenji Moriuchi

Account team: Yukari Osawa / Ai Shimomura

Director: Genki Ito

Production Company: Aoi

Producer: Ai Yamamoto / Teppei Yoshihara / Teppei Hashimoto

Production Manager: Kosuke Sakai

Editor: Shinji Amemiya

DOP: Shimon Tani

Sound Design: JKD Collective

Client: Mami Yagihashi


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Genres: Scenic, People

Categories: Corporate, Social and PSAs, Education

AOI Pro., Thu, 15 May 2014 16:31:40 GMT