Universal is the first production music company to utilise Alexa technology for music library search
Universal Production Music, the world’s leading production music company, has launched an Alexa Voice Skill, a technology which will provide clients with an innovative way to search for and discover music across the company’s vast catalog.
Universal Production Music is the first production music company to utilise the fast-growing world of voice assistant technology. Through the intuitive technology, clients will now have even more choice in how they search, access and select music for their various projects.
The Alexa Voice Skill taps into Universal Production Music’s powerful search engine, enabling users to discover and listen to more than half a million quality tracks. Using voice commands, users can now find music by saying, “Alexa, ask Universal Production Music to...” followed by any audio request: “play relaxing piano”; play a specific track, album or genre; and beyond.
“Voice command technology has surged in recent years, with a Gartner study estimating that nearly 30% of all browsing session in 2020 will include voice search,” said Michael Sammis, president of Universal Production Music. “This makes the Alexa Voice Skill an innovative and essential step forward in the production music business. I’m excited that Universal Production Music is leading this transformation and we are able to offer this progressive technology to our clients.”
The use of the Alexa Voice Skill supports both the increasing popularity of voice assistant software and the ways in which people are consuming music in their personal and professional lives.
The Universal Production Music Alexa Voice Skill is available via the Alexa Skills Store through the Amazon.com website. The app can be downloaded and used on any Amazon Alexa-enabled device, including Amazon’s own Echo, Echo Dot, Echo Show and other third-party speakers powered by the smart assistant.