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United Airlines Starts Spreading the News as America Opens up to Travel Again

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72andSunny Amsterdam campaign heads into the heart of London to share the excitement of travel to America returning

United Airlines Starts Spreading the News as America Opens up to Travel Again

Start spreading the news… the day is finally here: America is open again! To celebrate this moment, United Airlines is covering London in its iconic blue and letting all Brits know that they can travel to the land of the Big Apple again. 

United Airlines operates daily flights from the UK to key cities in the US and it’s splashing that news all across town. Created with 72andSunny Amsterdam, the campaign goes deep into the heart of London, with key placements in Piccadilly Circus, London Bridge and Waterloo, with a copy-led campaign bursting with breathless excitement about getting back to all the things Brits have missed about America. From pie-that-is-actually-pizza to free refills, to the endless juice options that only Los Angeles can offer, and of course, the thing that matters the most: looking friends and family in the eye after all this time, and letting it sink in how good it feels to be together again. Over the course of the week, more ads are coming out across London, encouraging Brits to get their sexy accents back across the pond and enjoy The Land Of The Free Refills.

Mike Farr, creative director, 72andSunny Amsterdam said: “ We wanted to celebrate this moment like two best mates getting back together at last. With a bit of a cheeky reminder of that stuff we love about our friends across the pond.” 

Daniel Cuellar, United director for global advertising said: “We are excited that travel to the US is returning. London Heathrow is a vital part of our international network. The focus of this campaign is to reunite our British customers with the US and inspire them to rediscover everything America has to offer.”  

This campaign follows United’s recent announcement to add five new flights from London Heathrow Airport, including two more flights to New York/Newark, additional services to both Denver and San Francisco, as well as an all-new direct flight to Boston.

The new flights begin March 2022 and with these additions, United will be the only US carrier to offer nonstop service between London and the top seven US business centres. United will offer 22 flights per day from London Heathrow to the US and more flights between London and New York City than any other US carrier. London was the most booked international destination for United’s business customers in October 2021, and the airline expects this trend to continue into 2022. 


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Categories: Airlines, Travel

72andSunny Amsterdam, Mon, 08 Nov 2021 16:24:29 GMT