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UNIT9's James Kibbey Directs Star-Studded Spots for Fashion Brand Percival

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Hugo Chegwin, Miles Jupp, Jermaine Jenas and more star in series of spots

UNIT9's James Kibbey Directs Star-Studded Spots for Fashion Brand Percival

UNIT9 director James Kibbey has shot two new campaigns for fashion brand Percival. 

The latest Percival campaign is MAYDAY which was for its new collar range with Champion. It was a series of short sketches featuring Tom Davis, Charlie Cooper, Amelia Dimoldenberg, Harry Trevaldwyn, Dane Baptiste and Hugo Chegwin.

James comments: “Steve Stamp was at the typewriter for these series of sketches as we took an eclectic bunch of comedians down to the woods. Pagan masks, crystals, a burning effigy and an impatient snake were all in the mix as a hapless film crew including an egotistical director (Tom Davis), a pretentious DoP (Charlie Cooper), and two put-upon models (Amelia Dimoldenberg and Harry Trevaldwyn) attempted to create a high-art fashion film." 

The second film is called 'The Away Lounge'. To launch Percival’s new Spring/Summer range, the spot stars Hugo Chegwin, Miles Jupp, Jermaine Jenas, John Thomson among others.

James comments: “Everyone can relate to their team making it to a final. But what if that team were such a bunch of arguing misfits that they never actually made it on to the pitch? For the launch of Percival’s SS22 range we brought together a dream team including Hugo Chegwin, John Thomson, Jermaine Jenas and Miles “The Gaffer” Jupp and gave them the nostalgic Panini sticker treatment as we followed them in the hour before kick-off on Cup Final day. The only question was: “Who’s got the kit?" 

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Genres: Fashion & Beauty

Categories: Clothing and Fashion, Day Wear

UNIT9 London, Wed, 25 May 2022 13:17:00 GMT