Adstream
CULT Futures - The Creatology Report
Soundlounge
liahome
Five By Five
adobe front page
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

UNIT Studios Helps Introduce the Real Stan Smith in Spot for Adidas Originals

Creative 195 Add to collection
RSA Films director Marie Schuller partners with HYPEMAKER to launch 'Superstan'
UNIT Studios Helps Introduce the Real Stan Smith in Spot for Adidas Originals

The UNIT Studios team have just finished working on the adidas Originals ‘Superstan’ campaign - directed, photographed and edited by RSA Films' Marie Schuller. The commercial film from HYPEMAKER, the creative agency of HYPEBEAST, celebrates the 50th anniversary of the Superstar by combining the signature features of the heritage Sneaker with the equally iconic silhouette of the Stan Smith. It blends the signature features of each shoe – the bell toe of the Superstar and the classic Stan Smith colourway. 

Shot on location at Smith’s home in Hilton Head, South Carolina, ‘Superstan’ features the former two-time Grand Slam singles champion touching upon his career, legacy and what it’s like being better known for his contribution to footwear rather than tennis. 

The campaign utilises Schuller’s expertise with both storytelling and technique across multiple disciplines. It depicts Smith in his characteristic tongue-in-cheek manner as he welcomes audiences to his laid-back routine, with split screen cleverly transitioning his gentlemanly moves to the more brisk, graphic and sharp moves of an urban set. 

The juxtaposition taps into today’s culture and adidas heritage. All subjects sport the new Superstan shoe, with Smith filmed on 16mm and the Superstar footage on digital. Schuller also shot the campaign stills using the contrasting textures of film and digital, which was enhanced by our UNIT creative director of colour Denny Cooper, to ensure a distinct look and feel between the two eras. 

Chris Southwell, UNIT creative director of sound, mixed the soundtrack and voice over with elements of old school film and photography sound effects to enhance the blend of modern day culture and classic heritage. 

UNIT studios also provided the online edit with VFX artist Scott Ryan. 

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Production Co.: RSA Films

Agency: HYPEMAKER

Director: Marie Schuller

Executive Producers: Molly Bohas, Paul Kawasaki, Martin Roker

Managing Director: David Mitchell

Producers: Stacey LaMotte, Nancy Ryan

Copywriter: Mary Logue

DP: Marz Miller

1ST AD: Sam Smith

Production Designer: Benny Casey

Editor: Marie Schuller

Music Supervisor: Marie Schuller

Post Production: Unit

Colorist: Denny Cooper

Sound Design and Mix: Chris Southwell

Online: Scott Ryan

Producer: Jake Saunders

Genres: Visual VFX

Categories: Shoes, Clothing and Fashion

UNIT Studios, Thu, 06 Feb 2020 10:07:12 GMT