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UNIT Finishes Grade on FCB Inferno's This Girl Can Digital Campaign

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The government backed campaign was directed by Somesuch’s Kim Gehrig

UNIT Finishes Grade on FCB Inferno's This Girl Can Digital Campaign

Creative post house UNIT recently worked with FCB Inferno on the hugely successful This Girl Can campaign. UNIT delivered the post including grade, mix and VFX on the teaser and content films that have gone live across social media channels and on the website.

Staying true to its original formula of showing real women and girls playing sport and getting active, the ambition is still about overcoming judgement – but will also feature new messages to empower women, and a range of new and returning faces. The message is clear: it’s OK to sweat, it’s OK to jiggle, it’s OK not to be brilliant (or to be brilliant!) and it’s normal for life to get in the way sometimes.

The government backed campaign was written and created by FCB Inferno and directed by Somesuch’s Kim Gehrig.

On collaborating on the Digital only side of the project UNIT producer Tania De Sousa comments, “I loved working on this part of the campaign, as I totally relate to finding exercise intimidating and scary. I really hope it makes a difference and women find something that works for them. Simon (Astbury) and Jamie (Thomas) did a great job on making the images pop with a great grade and mix.”

“We were excited to work on such a prestigious and cool project promoting women and health with such a creative and innovative agency and client,” adds Sally Heath, UNIT’s Head of Production.




Full Credits

ADVERTISER: Sport England

 

CREATIVE AGENCY : Inferno

ACCOUNT MANAGER: Alice Poole

CHIEF CREATIVE OFFICER: Al Young

COPYWRITER: Sarah Lefkowith

BUSINESS DIRECTOR : Hollie Loxley

ACCOUNT DIRECTOR: Isabelle Soskice

SENIOR STRATEGIST:  Laura Coleman

HEAD OF TV / PRODUCTION: Jason Ayers

MANAGING DIRECTOR: Sharon Jiggins

CREATIVE AGENCY: FCB Inferno

PRODUCTION ASSISTANT: Hanna Davis

PROJECT MANAGER: Bridie Scriven, Dan Savidge

EXECUTIVE PLANNING DIRECTOR: Vicki Holgate

SENIOR COPYWRITER: Martin McAllister

SENIOR ART DIRECTOR: Ben Edwards

 

PRODUCTION COMPANY: Somesuch

PRODUCER: Lee Groombridge

EXECUTIVE PRODUCER: Tim Nash

DIRECTOR: Kim Gehrig

WRITER: Rose Bretecher

 

SOCIAL AND ONLINE POST PRODUCTION ONLY :  UNIT

SOUND MIX: Jamie Thomas, Chris Southwell, Adam Kidd

GRADE:  Simon Astbury

VFX:  Tom Moreland, Richard Harris, Rob Ellis

POST PRODUCER:  Tania De Sousa

EXEC PRODUCER:  Sally Heath


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Categories: Sports and Leisure, Outdoor Equipment

UNIT Studios, Tue, 28 Mar 2017 15:54:25 GMT