UNIT’s in-house Broadcast and Branding division were thrilled to be able to collaborate again with Discovery to deliver the Offline, Grade, Online and Audio Mix on the new Investigation Discovery idents.
Created by Discovery Creative London
, the rebrand series of films consists of 7 x 15” and a plethora of 7” and 5” teasers.The wonderfully sinister campaign cleverly uses a motion control technique to add to the creepy content.
Grading these spots were key and UNIT’s Senior Colourist Simon Astbury notes, “I took inspiration from True Detective and Fargo and my absolute favourite photographer Gregory Crewdson to enhance the separation of colours and areas in these arresting idents. I love grading channel idents and going the extra mile as these will be on screen for a long time, maybe years. In advertising now so much of what we do is gone in an instant so it's important to grade in such a way that they won't look dated in a few months.”
Onlining the films UNIT’s Ian Baker adds, “Shot and finished at 4k, these beautifully crafted idents were a pleasure to work on”.
“I couldn’t be happier with the finished result”, comments Sam Dunn, Design Lead at Discovery Creative London and Director of the campaign. “Working with UNIT and having the Offline, Grade, Audio and Online all in the one location ensured the whole Post-Production process ran smoothly. Even with our shifting shoot schedule, producer Rachel (Mussett) and the team at UNIT were flexible with co-ordinating bookings as well as providing very extensive list of deliverables. Scott Ryan (editor) Simon Astbury (Colourist) and Ian Baker (online), all added their skilled touch to this truly collaborative series of idents.”