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UNIT Delivers Full Post Production on's All-Singing & Dancing Campaign

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Creative facility teams with CP+B London and Thomas Thomas' Mark Denton to launch musical extravaganza

UNIT Delivers Full Post Production on's All-Singing & Dancing Campaign
UNIT has teamed up once again with CP+B London, this time to deliver VFX, grade, audio and online on the latest campaign.

Featuring the return of the brand’s comically popular mascot Captain Obvious, the films entitled ‘Great Morning: Hungry American’ and ‘Great Morning: Big Wee’, which will run over the summer, showcase the Rewards Programme with an all-singing and dancing cast. With these wonderfully kitsch musically-themed scripts, what better directing choice but Coy’s advertising and directing legend Mark Denton (repped by Thomas Thomas) to inject some La-La Land.

On grading the campaign, UNIT’s Director of Colour Scott Harris comments, “It's not often you get to work on a 30 second Musical, who knew it would be so much fun! We had to go with something bold to do these spots justice and Mark and the crew wanted to explore the golden age of musicals…quite literally. Pushing a lot of colour into the wardrobe and the like, whilst keeping a slightly lifted print feel was the ‘tip of the cap’ to a by gone era."

UNIT’s Senior Sound Engineer Chris Southwell adds, “It was important the films felt like a musical. Subtle sound design was incorporated to help enhance any key movements, whilst making sure not to interfere with the composition.”

UNIT also delivered the full post on the collection of shorter formats films including; Phoney Voice TVC, Notifications and Moonwalk directed by Jonnie Malachi and these will appear on digital platforms as bumpers, pre-rolls and curtain raisers for online content.

Full Credits

Creative Agency: CP+B London

CD: Dave Buonaguidi

Creatives: Graham Storey, Phil Cockrell, David Carr & Martin Millers

Head of Client Services: Charles Faircloth

Account Director: Tania Delamotte

Producer: Chris Chapman


Production Company: Thomas Thomas/ Coy

Director: Mark Denton (Great Morning)

Director: Jonnie Malachi (Phoney Voice, Notifications, Moonwalk)

DOP:  Denis Crossan

Executive Producer: Philippa Thomas

Producer: Sara Cummins

Post Production : UNIT

VFX Shoot supervision: Pete Smith

CGI: Kevin Shepherd & Richard Nelson @ UNIT

Grade: Scott Harris @ UNIT

Audio: Chris Southwell @ UNIT (Leisure) & Gez Lloyd (Business)

Producer: Tania De Sousa @ UNIT

Executive Producer: Ian Luxford @ UNIT

VFX & Compositing: Ian Baker, Rob Ellis
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Genres: Music performance, Visual VFX, Music & Sound Design, Comedy

Categories: Tourism, Travel

UNIT Studios, Mon, 22 May 2017 10:25:28 GMT