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UNIT Delivers Coastal Roads and Rugged Mountains for Rainbow Riches Casino Campaign

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Produced by Girl & Bear Studios and directed by BLOK, the spot follows the hero and his accomplice in search of a pot of gold

UNIT Delivers Coastal Roads and Rugged Mountains for Rainbow Riches Casino Campaign

UNIT Studios recently teamed up again with Girl & Bear Studios to deliver the post-production including VFX, 3D animation and sound design on the new Rainbow Riches Casino advertising campaign.

Directed by duo BLOK, these fun spots showcase the hottest new slot games available online. In this first spot, our ‘Hero’ along with his faithful accomplice, set off in their Rainbow Mobile in search of their pot of gold otherwise known as a world of Rainbow Riches. 

For UNIT’s part, its dedicated VFX team led by Jonathan Box, created a range of stylised backdrops ranging from coastal road to rugged mountain tops. To guide the whole VFX process, UNIT's VFX supervisor attended the six day studio shoot in West London.

UNIT also cleverly built a distinctive animated rainbow which will be used across the whole TVC campaign including online and print.

The talented VFX team managed to work across more than 90 shots across the whole campaign.

UNIT Studios VFX supervisor Jonathan Box comments: “a project of this scale required a lot of meticulous planning and look development right from the start. UNIT worked closely with BLOK to offer our creative input, making sure the VFX is visually impactful and grab the viewer's attention. It was a great collaborative process and a fun campaign to have been part of”.

UNIT’s Jamie Thomas delivered the playfully jolly sound design.


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Client

Client: Gamesys

Product: Rainbow Riches Casino

Creative Director: Monty Verdi

Creative Team: Andy Wilkie and Ash McMahon

Account Director: Ed Loughton

Account Exec: Millie Stockford

Agency Producer: Frank Hanrahan

Production

Production Company: Girl and Bear Studios

Director: BLOK

Producer: Frank Hanrahan

Exec Producer: Greta Wynn Davies

Production Manager: Joseph Fathers

Production Assistant: Charlie Doris & Hope Sutherland

Casting: Emma Garrett

Production Designer: James Hatt

DoP: BLOK

Stylist: Lucy Hagan

Hair & Makeup: Lou Hinton

Offline Edit: Whitehouse Post

Offline Editor: Adam Rudd

Offline Edit Producers: Amanda Jenkins & Annabel Bennett

VFX

VFX/Online Post-production: UNIT

Post Producer: Abi Klimaszewska

VFX Supervisor & Lead: Jonathan Box

VFX Artist: Leire Sanze

3D Animation: Will Davies

Sound

Sound Engineer: Jamie Thomas @ UNIT

Colourist: Alex Gregory @ No.8 London

Music Production: McCasso Music

Music Producer: Hils Macdonald

Composer (music): Sam Worskett

Composer (mnemonic): Richard Atkinson

Genres: Comedy, People, Dialogue

Categories: Gambling, Sports and Leisure

UNIT Studios, Wed, 08 Sep 2021 09:58:33 GMT