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UNIQLO Jeans Releases 'Rock Around the Clock'

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Eiji Tanigawa directs ‘24h JEANS’, with La-La-Land’s Ari Robbins on Steadicam

UNIQLO Jeans Releases 'Rock Around the Clock'

In this collaboration between Tokyo based director Eiji Tanigawa, UNIQLO and TBWA\HAKUHODO, UNIQLO Jeans become hands on a clock face, perfectly illustrating the round-the-clock comfort and resilience offered by UNIQLO’s denim wear.

Director Eiji on the project: “From when I first got the brief, I loved the simple visual impact of the clock hands. I carefully chose the choreography and situation to represent UNIQLO’s ‘Life Wear’ philosophy. We added a little narrative to tie it all together”.

The beauty of the project was further enhanced by cinematographer Paul Laufer of The Cell, with top-notch steadicam work from Ari Robbins of La La Land fame.

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Client

Advertiser: UNIQLO

Brand: UNIQLO Jeans

Production Company

Production Company: AOI pro.

Director: Eiji Tanigawa (TOKYO)

DOP: Paul Laufer

Steadicam Operator: Ari Robbins

Creative Agency

Creative Agency: TBWA/Hakuhodo

Genres: Fashion & Beauty

Categories: Accessories, Clothing and Fashion

TOKYO, Tue, 27 Feb 2018 02:20:44 GMT