Tue, 27 Feb 2018 02:20:44 GMT
In this collaboration between Tokyo based director Eiji Tanigawa, UNIQLO and TBWA\HAKUHODO, UNIQLO Jeans become hands on a clock face, perfectly illustrating the round-the-clock comfort and resilience offered by UNIQLO’s denim wear.
Director Eiji on the project: “From when I first got the brief, I loved the simple visual impact of the clock hands. I carefully chose the choreography and situation to represent UNIQLO’s ‘Life Wear’ philosophy. We added a little narrative to tie it all together”.
The beauty of the project was further enhanced by cinematographer Paul Laufer of The Cell, with top-notch steadicam work from Ari Robbins of La La Land fame.view more - Creative
Brand: UNIQLO Jeans
Production Company: AOI pro.
Director: Eiji Tanigawa (TOKYO)
DOP: Paul Laufer
Steadicam Operator: Ari Robbins
Creative Agency: TBWA/Hakuhodo
Genres: Fashion & Beauty
Categories: Accessories, Clothing and FashionTOKYO, Tue, 27 Feb 2018 02:20:44 GMT