Uniqlo Hands UK Media Account to ZenithOptimedia

ZenithOptimedia has been appointed by Uniqlo as its media agency in the UK following a competitive pitch.

The innovative Japanese casual clothing brand has awarded ZenithOptimedia its above-the-line and digital media planning and buying in the UK. Uniqlo previously worked with independent media agency The 7 Stars and ZenithOptimedia will work closely with Exposure, Uniqlo’s incumbent PR agency. The pitch was led by Ben Cook, Brand Marketing Manager for the UK at Uniqlo.

ZenithOptimedia will handle Uniqlo’s media needs as part of an ongoing brand awareness strategy, which will include the re-launch of the brand’s flagship store at 311 Oxford Street. The appointment begins immediately.

Grant Millar, UK CEO at ZenithOptimedia, said: “We are delighted to help Uniqlo get to the next stage of their development in the UK. They are a fantastic innovation-orientated business with great products and an unique consumer offer. We look forward to helping them drive their return upon investment and build their UK identity.”