Thu, 27 Aug 2015 13:08:26 GMT
Ahead of the United Nations Conference on Climate Change in Paris, Unilever is raising awareness of one of the main causes of global warming: deforestation. Stopping deforestation is an urgent priority in tackling climate change. To do this, DAVID Buenos Aires, in collaboration with Ogilvy & Mather London, created the film, Farewell to the Forest, which aims to bring what is perceived to be a distant problem into people’s everyday lives.
Unilever believes that as a business, it is crucial to operate sustainably and to help consumers live sustainably, that’s why they are inviting people to show their support for the climate change cause at https://brightfuture.unilever.com. In partnership with WWF - the world’s leading conservation organization - they will help protect one million trees in two of the most threatened forest areas in the world, Brazil and Indonesia.
The campaign complements Unilever’s wider plan to source 100% of their agricultural raw materials sustainably and halve the environmental footprint of the making and use of their products by 2020.
Genres: Scenic, Visual VFX, Storytelling
Categories: Corporate, Social and PSAs, EnvironmentOgilvy UK, Thu, 27 Aug 2015 13:08:26 GMT